A concise yet holistic summary of March 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.

A concise yet holistic summary of February 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.

Xianyu has evolved from a second-hand marketplace into a hub for youth culture, side hustles, and digital innovation, offering valuable insights for foreign brands in China

Jack Ma launched New Retail with a roar in 2016 starting a scramble for the New Retail crown on both sides of the Pacific. The buzzword has since fizzled out and Alibaba has divested in much of its bricks & mortar retail properties, but the need to rethink retail is more important than ever. Here's why...

Chinese sanitary pad brands face backlash over misleading lengths and pH standards akin to tablecloths, sparking consumer boycotts and calls for reform. The willingness to talk about once-taboo products shows a new era of consumer pushback and could provide advantages for cross border products

China's seniors are one of the most anticipated demographics, yet one of the least tapped by foreign brands. Preferences, behaviour and influences are all changing, helping to make them more accessible for foreign brands

Traditionally, yoghurt has been seen as a symbol of purity, health, and deliciousness. But what would happen if we blended it with the flavours of some famous regional Chinese cuisines?

With the Mid-Autumn Festival approaching, mooncakes—an essential traditional treat—are once again showcasing innovative and exciting variations. This round up of intriguing and unusual mooncakes may provide inspiration for product development beyond the traditional treat!

With the advancement of AI, many industries have successfully reduced costs and increased efficiency, and the food & beverage sector has seen the emergence of many innovative and data-driven products. However, are AI-developed foods really as good as we imagine yet?

As the “lying flat” lifestyle grows among Chinese workers looking to unwind, more urbanites are seeing the allure of cruises return. This stress-free approach to travel fits perfectly with the cruise experience, leading more Chinese to choose cruises as their ideal escape.

In April, Lin Yuanchun birch water became the top-selling beverage on Douyin, surpassing brands like Coca-Cola and Oriental Leaf. Birch water continues to gain popularity, driven by its health benefits and the aggressive marketing on social media.

Just like us, pets need to beat the heat during the sweltering summer months. From stylish cooling mats and pads, to ice collars and breezy apparel, a wave of functional and fashionable products has been heating up China's pet supplies market, creating promising seasonal opportunities.

Durian-related food and drinks are currently getting a lot of attention on Chinese social media. Here are some examples of how brands and restaurants are incorporating durian into their offerings

As competition in the Chinese dining market intensifies once again, a number of low- and mid-range brands are directly writing their prices on their storefronts. Although this move is direct, the results have seen brands begin to imitate this set of marketing methods.

This spring, many upscale dining brands have started offering breakfast options, aiming to attract more customers by expanding their business lines.

A bakery in Hangzhou drew many customers with its "9.9 Yuan" marketing slogan in May. Since then, numerous low-price bakeries have popped up across the country.

China big ecommerce festivals act as a barometer for consumer sentiment, but this year’s 618 also provides wider lessons into what is working with Chinese consumers right now

Chinese consumers’ facial cleansing products have seen better growth than the overall skincare market over the past year, but new bars providing the services face multiple challenges