Despite foreign brands generally being perceived as safer in China, they often squander this advantage by failing to localise and understand the ecosystem and cultural nuances

A concise yet holistic summary of March 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.

Instead of chasing scale through aggressive franchising or racing to the bottom with price wars, Honeymoon and Ah-Ma Handmade are playing the long game: building brands rooted in culture, craftsmanship, and emotional connection

Luxury brands such as Burberry, Gucci, and Armani are selling heavily-reduced products at bulk warehouse Sam's Club - what does it mean for the brands?

Robots are coming to China and will likely be the next big addition to the marketing mix

Longchamp grew 20% last year while other luxury brands struggled. It did so by building its brand around its products, and by building immersive, seasonal experiences

POPMART's Labubu's popup in London's Harrod's is symbolic of increasingly global Chinese brands, and the plenty of lessons that come from them

China's Special Action Plan for Boosting Consumption is a positive for foreign brands in China, but there remain some challenges

Here are the eight pillars in Beijing’s plan to boost consumption in China

With local competitors mastering manufacturing efficiency and aggressive pricing, foreign brands have wrestled with the challenge to remain relevant without succumbing to the price war. Heytea provides some valuable lessons for maintaining premium positioning

Elderly influencers provide a counter-narrative to China’s intense work culture, proving that seniors can live life on their own terms, which is proving endearing to young Chinese consumers often labelled as “fragile youth”

Mixue is now the largest fast food chain in the world by stores. It hasn’t got there by following the Western outsourcing model, rather building on a structure that takes advantage of China’s unique infrastructure