Durian as the ultimate add-on for everything

Weekly SkinnyTrending in China
Written By Zeyu Chen

Despite smelling like damp rotting sneakers, a "durian craze" has taken over social media, with the hashtag #DurianBuffet gaining rapid popularity. Many durian-themed drink shops are starting to catch people's attention, and a durian burger has garnered significant buzz on RED, with many users marvelling at the idea of eating durian in this new way.

Durian has long been a favourite among Chinese consumers. The popularity of durian pizza has already shown this trend. China accounted for 91% of the world's durian consumption according to HSBC analysis last year. In 2023, China imported over 1.42 million tons of fresh durian, a 73% increase from the previous year, with an import value of ¥47.2 billion ($6.6 billion).

China's imports of durian

Data from GACC(General Administration of Customs of the People’s Republic of China).

In addition to the data mentioned, we've selected some interesting durian-related dishes. Hope you'll enjoy.

Durian Custard Burger

Durian Custard Burger. Images are from RED.

Durian Chicken Hotpot

Durian Chicken Hotpot. Images are from RED.

Durian Barbecue

Durian Barbecue. Images are from RED.

Durian Milk Tea

Durian Milk Tea. Images are from RED.

Durian Milkshake

Durian Milkshake. Images are from RED.

Durian Buffet

Durian Buffet. Images are from RED.

Durian Soda

Durian Soda. Images are from RED.

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