WeChat has further enhanced its status as the ‘everything-app’. What's the new gifts function all about and what does it mean for you?

China's coffee revolution is brewing. From Cotti Coffee's rapid rise to shifting cultural trends, discover why coffee could become China's next daily staple.

We’ve seen a number of companies in China back away from selling branded products to focus on selling commodities, parts or white labels. Based on the nature of the Chinese market, what is the best approach?

What are the top trade shows and expos to look out for in China in 2025 for foreign consumer brands? Our comprehensive guide will keep you well-prepared!

From adapting flavours to creating viral moments, Oreo has continually evolved to meet the changing tastes and lifestyles of Chinese consumers, transforming the foreign brand into a household favourite.

Highlights of a study proposing solutions for the evolving landscape of China's consumer market amidst economic uncertainties and shifting consumer behaviours.

As the typically unexciting pharma industry proves, packaging innovation can breathe life into even the most mundane product categories.

Overview of the growing purchasing power and relaxed visa requirements for Chinese travellers, who are venturing beyond traditional hotspots to explore new destinations. What are the needs to appeal to Chinese consumers?

A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.

Abstract marketing taps into the audience’s curiosity and creativity, making it a powerful tool for building memorable, distinctive brand narratives in the digital age

With every major app in China integrating social, e-commerce, entertainment, livestreaming, and video into their suite, what sets RED apart as a marketing channel for brands?

Chinese sanitary pad brands face backlash over misleading lengths and pH standards akin to tablecloths, sparking consumer boycotts and calls for reform. The willingness to talk about once-taboo products shows a new era of consumer pushback and could provide advantages for cross border products

MUJI is one of the world's most recognisable brands. Despite years of success in China, and expansion plans in the market, it has challenges with its pricing and positioning.

How are China's blind box phenomenon and innovative product strategies are reshaping consumer behavior? Learn how brands can stay relevant in China's fast-paced market with creative, cost-effective approaches to meet evolving demand.

Blind boxes are trending in China. Supermarket blind boxes were one of the big sellers at this month's 11-11 shopping festival, with everything from beer to baby diapers mystery boxes popular. Here’s why it makes so much sense.

China’s most famous vlogger is back after 3 years! What does her popularity say about Chinese culture?

After spreading over social media, China’s youth have demonstrated their need for community and adventure en masse causing a stir on their 50km group ride

Few countries are likely to be impacted by the Trump election like China, but the dramas may not unfold as badly as many people are predicting