Welcome to the
Skinny Trackers
“I’ve used many of these tools over the past few years, including with Blackmores and more recently supporting other foreign brands with China business development in the food, beauty and healthcare space. China Skinny’s information quality, business relevance, and ease-of-use coupled with English accessibility is the best I’ve seen.”
Peter Osborne, former Blackmores Managing Director Asia and current Seed Health Chairman Asia Pacific.
Don’t Fall Behind the Competition
Getting ahead in China is hard, its even harder to become a category leader. The only way is to truely understand the flow of the market and the comments shaping preferences and purchase. Our newly updated Trackers provide unmatched clarity into the ever-evolving China sales market across the leading ecommerce platform Tmall. This data, updated monthly, will keep you on your toes and make informed decisions, saving you money and time in your China strategy.
Without data, you’re either lucky or wrong.
Step into the 21st century and start making data-backed decisions. Our Trackers provide you data covering foreign and domestic competition, monthly online sales, pricing data, claims value, and much more. Making the right choices has never been so easy.
The future doesn’t have to be a mystery.
Don’t just look into the past, get metrics about the future. By using our data, your insights become more valuable the longer it’s used. You will be better equipped to spot trends, emerging claims, and whitespace missed by your competition.
Making China Make Sense
Our trackers combine ecommerce data from China’s largest and most trusted ecommerce platform - Tmall - and category sentiment analysis across top social platforms to build a data model that comprehensively explores the China market. This data model is then used to build an interactive data dashboard to help you visualize the complexity behind China’s sales.
Data That Fits Your Needs
Interactive data reports with up-to-date ecommerce and consumer data, providing a comprehensive understanding of the market on the ground. Dashboards are designed to be entirely interactive, allowing the user to filter results by auxiliary visualisations found in panels on the dashboard's right side. Multiple categories can be selected for highly targeted filtering.
An Ear to the Crowd
Consumer sentiment data is collected every month from top social platforms to track what is going on around the industry. What are your consumers loving? What could they do without? Our sentiment analysis complements the eCommerce data and creates a comprehensive data model so you can better understand the flows of the market.
Data Trackers Covering What’s Important
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Dairy
From milk, to infant formula, and ice cream, we got you covered. We track the top 12 product categories and monthly ecommerce data.
Data Start: September 2021
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Skincare
Facial sets and seriums can all be found here. Follow 17 high-volume product categories and monthly ecommerce data.
Data Start: September 2020
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Beauty
Do you know Chinese beauty had significant growth over the last few years? Follow 22 major product categories and monthly ecommerce data.
Data Start: September 2021
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Supplements
Chinese consumers are getting incredibly health-conscious. Get in on the action with 28 product categories with all the ecommerce data with it.
Data Start: September 2021
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Brand Health
Social platform monitoring on your brand across Douyin, RED, Kuaishou, WeChat, and Baidu.
Monthly Tracker Insights
Expert analysis just for you
Our highly anticipated Skinny Reports provide comprehensive analysis, actionable recommendations, timely delivery, and tailored insights. Our team of expert analysts dives deep into data, delivering in-depth reports on market dynamics, emerging trends, consumer preferences, competitive landscapes, and more. Enriched with actionable recommendations, our reports help you navigate the market effectively.
Click the image to see all of our current reports!
China Data
You Can Trust
This data is collected from Tmall and despite it being the largest and most dependable platform in China, our team meticulously cleans the data each month to make sure we weed out or correct fake, embellished and misrepresented listings. The result? Unmatched quality and dependable results that you can use to lead your team forward! Click here to learn more.
See it in action
Watch our 10 minute tracker walkthrough to get a feel for what it contains and how it can be used.
Any Questions? Get in touch.
If you have any questions or would like to get a tracker demo, then please don’t hesitate to contact us here.