How Chinese are talking about Christmas this year on social media

Covid infections are expected to peak in Jan-Feb in China before the country and market returns to normal around mid-year, when Chinese consumers are likely to have a lot of money to spend

Less traditional ecommerce platforms are taking hold in China for online shopping, but brands should consider their places in the customer journey to optimise strategies for them

Chinese consumer sentiment about Australia is different from you’d believe reading western media, based on data from the China Skinny Brand Health Tracker

There have been a number of positive signals from China pointing to a return of more consumer spending shortly

Singles’ Day purchases highlighted provided some clear indications of shifts in consumer behaviour over the past 12-months

Outdoor sports and activities are set to boom further in China in light of Beijing’s recent plan drive ¥3 trillion in sales by 2025

LV’s first restaurant in China provides lessons in localisation, but staying true to your foreign roots

Douyin is hungry to join the main table in China’s ecommerce arena

The steps for setting up a Douyin Mall account plus a short demo video of what the mall looks like

Marketers should consider the frigid weather forecast ahead in China to ensure their marketing plan is optimised

2022 Singles’ Day / Double 11 festival is a juxtaposition, pulled in two directions by Beijing’s needs.

Three trends that caught our eye in China contrast each other, but all provide interesting insights into Chinese needs in their own way

Over the past decade, more than 200 million Chinese have moved to cities, presenting countless opportunities for brands, here are some resources to better understand which cities to target.

In recent years there has been a lot of coverage about how China has transformed from being a copycat country to one that leads many global innovations. Chinese people have only ever known constant change and, as a result, run their businesses in such a way.

Anyone who has spent time in China is likely to have noticed how elaborate the packaging can be relative to similar products in Western countries. Goods are wrapped up as if for high tea in the depths of a Heilongjiang winter - one may have to make their way through four or five layers of intricate wrapping before reaching a tasty morsel buried deep inside. The perceived status, discovery or safety from fanciful packaging trumps any environmental concerns for most consumers.

Geopolitics is a major consideration for most foreign brands in China these days. Whereas brands used to mostly be able to steer clear of any issues by avoiding reference to the 3-Ts: Taiwan, Tibet and Tiananmen, the scope has broadened to include Hs, Ks, Xs and others. There are few markets where politics and commerce are so intricately linked as China.

It's a lot cheaper to retain a customer than acquire a new one, so the old adage says. Many marketers in China don't seem to have got that memo, with marketing plans based around increasingly expensive livestreams and KOLs for sales, with limited initiatives to retain those customers once they've transacted.We track many loyalty initiatives at China Skinny, but one of the most exciting we've seen lately is from Chinese EV brand, Nio. Car sales have been one of the brightest categories in China's retail sphere, last month growing 17% year-on-year. As we noted in July, Beijing has been strategic in putting its weight behind car sales - it takes a lot of packaged goods or shoe sales to match that of a single car in making retail sales look rosy.