KOLs (Key Opinion Leaders) are big business in China and are commanding a larger share of marketing budgets every year. The infographic below provides some insights into the KOL ecosystem to help you better understand this fragmented, but interconnected channel.

China's elderly are its fastest growing demographic and are increasingly online, so it helps to understand their preferences and behaviour

Despite the rise of Chinese brands, well-marketed foreign brands remained dominant over Singles' Day 2021 on Alibaba and JD

Pets were denounced as bourgeois vanity by Chairman Mao which saw China late to the game of keeping pets as companions. But this has changed in recent years, driven by political, economic, societal and technological drivers, and accelerated by Covid. Now more than 500 million pet lovers embrace them online. The infographic below provides some of the more interesting data points about China’s online pet group of more than 500 million who now adore our canine and feline friends…

When Chinese consumers are looking for facts, Baidu is the go-to for many. Here’s a list of the most-searched items of the year on China’s leading search engine which may give you some clues into the thoughts and interests of Chinese consumers

Last month’s epic IPO of Chinese beauty conglomerate of Yatsen, driven by the Perfect Diary brand further highlights how far Chinese brands have come. There are several reasons for the rise of Chinese brands, a trend which is expected to continue over the next decade and beyond.

The ever-popular pastime of singing in front of your friends and strangers with the help of words on the screen has continually evolved in China. Karaoke, or KTV, has long been one of the most popular forms of entertainment, and in recent years has become online as well, with more than 200 million users.

WeChat mini programs have been jewel in the WeChat crown over the past few years, as the only major segment of WeChat seeing strong growth in usage and users. Savvy brands have understood behaviour and trends on the platform and developed mini apps that met those needs. The infographic below highlights some key takeaways for brands to help them understand China’s mini program usage.

Following up from our 2016 study into how foreign brands are performing in the dairy category in China, utilising our Dairy Tracker, we have analysed performance for the first eight months of 2020. The results are likely to continue to surprise you…

Post-90s are now the biggest age group online in China and a significant spender. Yet they are unlike any other demographic in the market. The infographic below highlights the segment’s online preferences and behaviours to shed light into what pushes their buttons and where to push them.

Chinese APP usage has skyrocketed since the pandemic, and we take a look at how that usage has changed.

China’s ballooning endearing popular is the last frontier of growth for budding brands hoping to tap into China’s enormous population. China’s over-60 market is likely to double in size from 240 million in 2017 to 486 million by 2050.

China Internet Infographic

Times of crisis have shaped the retail industry in China. During SARS in 2003, JD was launched. Taobao wasn't far behind, altering China's retail landscape forever. Now with the COVID-19 outbreak, e-commerce platforms are seeing behaviour and demographics shift.

The coronavirus has kept much of China indoors since the Spring Festival, driving a notable increase in online usage, with Chinese spending 6.11 billion hours a day on the Internet. Yet the increase in app usage has been felt differently across different industries and across different apps based on the new features that have been launched.

Isn’t it amazing what a coronavirus outbreak can do to online usage habits. The infographic below illustrates how China's online millions (netizens) have altered their behaviour, with most of the country being homebound over the past few weeks. In the three weeks from Jan 14, online usage grew over 20% to 6.11 billion hours – over 6 hours per Chinese online.

Short video app Douyin added 150 million daily active users in the 12-months between January 2019 and January 2020. With the launch of exclusive Douyin blockbuster Lost in Russia and Chinese bound indoors due to coronavirus, user numbers are likely to have shot up even more over the past couple of weeks.

Another Singles Day has come and gone, yielding results which defy most Westerners' comprehension of scale. Alibaba’s Countdown Gala saw 51 million viewers tune in to watch Taylor Swift perform ‘You Need to Calm Down’.