China’s wacky coffee brews such as beef ball or preserved egg coffee no longer seem enough, with coffee shops taking things one step further…

#SustainableLife has amassed 120 million views on China’s RED with 600,000 posts - here are 3 trends driving it

Plan ahead for 2024 by picking the top China trade shows including date, attendees, exhibitors, location and more.

What has made Haidilao’s video receive over a billion views

Reaching consumers in unfamiliar markets is more straightforward through ecommerce than navigating complex and fragmented brick & mortar landscapes. This year over 120 billion parcels were delivered in China, versus less than 90 million in India

Despite China’s falling birth rates, almost 10 million babies were born in China last year, with many parents favouring foreign health supplements over domestic

Kraft Heinz’s flagship sauce in China, Master Weijixian, is celebrating its 40th anniversary with a campaign which ticks a lot of boxes in capturing current trends in China

It's clear that this year has been marked by a strategic emphasis on affordability, value, and shopping experiences. Various platforms, including Alibaba Group, prioritised offering "low prices" and “high value”, setting a distinctive tone for the "Double 11" shopping festival.

Richemont’s billionaire chairman recently noted that Chinese are “not obsessed with political correctness” - there are plenty examples of this, but how should foreign brands address it?

H&M has come back from being ‘cancelled’ in China, to investing in its China Design Hub to be closer to consumers. This is a wise move, not just to understand the local market, but also its competitors who are taking share globally

Uncover what it takes to make a successful booth in CIIE and beyond.

There is talk about most consumption growth in China coming from its smaller cities, but premium foreign brands shouldn't discount wealthier and more sophisticated cities like Shanghai, where 100-150 cups of coffee are consumed a year, versus 12 across China, for example

China’s milk tea industry is encountering a little competition. Today, we explore the drivers of these Chinese-style yogurt drinks in the middle kingdom.

Livestreaming has been in the spotlight for this year’s Singles’ Day and continues to grow, but it is also evolving, with signs that further regulation could be on the cards

Current Chinese consumer behaviour currently varies by category, but the medium-term outlook is very positive for a number of reasons

There are 430 million automobiles in China, almost all belonging to affluent consumers that can be reached through smart marketing strategies

Pet strategies in China are now taking hold at a more grassroots level, and spanning categories from health to retail

Chinese travelling and studying overseas again, coupled with foreign brands’ decision makers returning to China is helping sentiment for foreign brands in China