Power Your Way to Success in China with Our Reports
Leverage Market Success Stories
There is a lot to be learned from the top-selling products whether that be type, format, price, messaging, visual marketing etc. We dive into the top-selling domestic , foreign and innovative products, identifying new claims and products types, defining the success of certain products and how you can leverage these insights for your own brand.
Seeing is believing and understanding, which is why we make sure this is a visual experience. With snapshots from ecommerce and social media, you get a full and comprehensive understanding of these top-selling products with key messaging translated into English.
Data-Driven Insights
These reports draw on the top-selling product data from Tmall/Taobao and are supplemented by third-party sources for broader market context. Honing in on one specific sub-category at a time allows us to dive deep into specific trends, claims, products and brands that are defining the market.
While each report is unique and driven by the market itself, they include (but are not limited to) market overviews, relative category revenue, market maps by country/origin, price spectrums, top-selling products, top foreign and domestic products as well as claims/messaging maps.
Social Media Gems
No report on China would be complete without a foray into their unique social media landscape to see what brands and users are posting about the given sub-category.
Social media has the power to make or break a brand, particularly with the highly integrated social commerce, so paying attention to trending content and finding out what the competition can yield some very profitable insights.
