About China Skinny

What makes China Skinny special?


China is the most complex, dynamic and competitive market on the planet. To ensure that you have the best chance of success, you’d be wise to have an as deep and accurate understanding of the market as possible. That’s where we come in.

There are a number of reasons why China Skinny’s insights and recommendations are unsurpassed in the market. We write the most-read newsletter about marketing to Chinese consumers and have done so since 2012, which gives us a up-to-date understanding of China, coupled with a historical and holistic context of the market overall. This complements the deep knowledge and industry contacts that we have gained from the hundreds of varied projects we have delivered. To bring this all to life, China Skinny has developed a series of localised, in-house tools and methodologies that amplifies and supplements our established knowledge.

And what better to accompany our leading insights than our personable, flexible and responsive team who take the time to understand your objectives and what makes your brand, products and services unique.

Our Local Expertise

We have been quoted by more than 200 media outlets & provide regular commentary in Bloomberg, Reuters and Forbes. We also publish the most-read English newsletter about marketing to Chinese consumers.

We’re Grounded

Our recommendations are based on actual practical experience delivering results, rather than theoretical guesswork.

We’re Boutique

We are a nimble team focused on deeply understanding your issues, working tirelessly to get you solutions.

Happy Clients

Proof of our work is in our happy clients. We have a 90% return / referral rate.

Our Wide Perspective

China Skinny has worked on over 280 multinational organizations in 26 industries giving us a well-rounded perspective on Chinese needs and events.

Leading the Charge

  • Mark Tanner

    Managing Director

  • Tracy Dai

    Director of Operations