The China Skinny Tools
We work hard to decode the complex China market landscape. Over the years, we have developed a range of tools which help you understand just how unique each city or platform is from one another. Take a look below and feel free to explore these tools in depth, if there is anything you want to know more, feel free to reach out!
The Trackers
Marketers can now make timely and qualified decisions from accurate, real time, category-specific data and trends from China’s fast-evolving market, thanks to China Skinny’s interactive dashboard.
City Tier Calculator
Have you ever heard of Baishan? A tier-6 city in China. A tier is the Middle Kingdom’s system to study and rank its cities. Our City Tier Calculator calculates the number of the Tier’s population, disposable income per capita, gross domestic income and the number of Starbucks. Can you guess how many Starbucks there in Xuzhou?
The City-Nator
China’s soaring urbanization rates are creating countless opportunities outside of the traditional markets like Shanghai, Beijing and Guangzhou. There are 103 cities in China with more people than San Francisco for example. 58 million people live in Beijing and Shanghai, that leaves 1.33 billion Chinese consumers across the country. China Skinny’s City-Nator tool gives an insight of the size of the untapped potential market. How many Chinese cities have more people than yours?
Interactive Digital Platform Debunker
China’s rapid rise in technology has left the country more connected than ever before. See how the expansive platforms are used across China, broken down with our Interactive Digital Platform Debunker. Here you can browse by category to see how exactly each platform is used in China, as well as valuable demographics and statistics, all at your fingertips.