Our Clients
We assist brands to win in China through action-orientated research, marketing and digital strategy. Below are examples of successful, happy clients we’ve worked with in China, as well as key industries and case studies.
A selection of our clients
Case Studies
IKEA
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Provide holistic and integrated recommendations to revitalise IKEA’s retail strategy, brand and perception in China, with a particular focus on aligning with Chinese millennial’s expectations and desires. This included categorical research, analysing shifting social, environmental, political and technological influences and trends, down to how that manifested at a product and consumer level.
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Field and thorough market analysis into trends influencing consumer behaviour broadly and in IKEA’s categories of interest.
WeChat engagement and face-to-face interviews with segmented consumers to understand needs and drivers of lapsed consumers, core consumers and non-consumers.
Recommendations on new retailing initiatives, digital commerce and transformative initiatives to reinvigorate IKEA’s retail stores and brand image in the China market.
Cross-industry analysis to identify learnings and inspiration IKEA could adapt.
OPTIMUM NUTRITION
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Research into unique Chinese traits, needs and target markets in the fitness and sports nutrition category. Insights provided granular detail into the brand’s existing situation, target customer and how they could localise their product and proposition to best resonate in market.
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A comprehensive audit of Optimum Nutrition, Isopure and BSN’s presence in the market including an overall market mapping of the fitness supplement category.
Overview of the fitness supplement market and relevant trends including the Greens and Plant protein market
Target market analysis, including specific consumption patterns, geographic differences, decision journey/touchpoints, and needs/motivators in the category
Overview of relevant digital and O2O channels for the fitness supplement category and a high-level introduction into their key differences/users/operation.
IHG
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Analyse 2-5 year trends for travel, food & beverage, hospitality and entertainment in specific Chinese cities, analysing travellers and locals, and how they differ from other 1st and 2nd tier cities. Findings will feed into decisions for localised service offerings for future hotels.
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Conducted macro and micro market research to identify key trends and tastes among the Chinese target market.
Interviewed target Chinese consumers and industry influencers
Provided service recommendations that resonate with locals and tourists in targets cities.
COLGATE
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Provide insights into current and future consumer trends related to China’s oral care industry. Demonstrate interrelation between these trends and decipher them into recommendations to assist the research, product development and marketing teams to create products, positioning, propositions and communications that meet these needs .
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Conducted quantitative and qualitative market research to identify key oral health and related trends in China.
Provided report with key findings and recommendations
Facilitated workshop with marketing, product development and research teams to brainstorm customer-centric initiative
Categories
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FMCG
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Food & Beverage
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Health
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Beauty
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Tourism
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Mum & Baby
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Fashion
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Education
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Skincare
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Fitness
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Luxury
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Auto
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Elderly Care
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Entertainment
Client Testimonials
“China Skinny's in-depth market research and first-hand consumer insights keep us relevant in the dynamic and fast-growing retail environment in China. We continue to use their insights as the foundation of our strategic direction.”
— Head of British Homeware Brand
“China Skinny really understood what was special about Sun-Maid and cleverly incorporated this into a rebranding strategy that connects with today’s Chinese consumers, all with excellent service that made them a pleasure to work with.”
— Director of International Market Development, Sun-Maid