Tapping into China's huge healthy snacking trend needs to be localised for Chinese palates, and weaved into communications thoughtfully

Disney's smart launch of LinaBell in Shanghai provides valuable lessons for brands generating buzz through mascots

Female consumers account for three out of four purchases in China, but in many categories they are underserved by brands and marketing

We used data from the China Skinny Skincare Tracker to analyse foreign and domestic cosmetics brands’ performance. The data identified trends and characteristics from the category since China has bounced back from Covid in the second half of 2020.

These are some of the claims camel milk powder brands have used to launch their products onto the Chinese market. While some have been proven to have a lick of truth, the evidence has been derived from unsubstantiated scientific research, non-transferable animal experimentation, industry financed research or anecdotal experimentation.

One of the groovy innovations we spotted at the Taobao Maker Festival last month was from Wu Qiuqiao, the Hunan-based cat hanfu designer. Who is the cat hanfu designer?

On 11 August 2020, Jun Lei the CEO and Co-Founder of Xiaomi gave an opening speech on the company’s 10th anniversary, sharing stories of their product launches and memorable moments over the last decade.

A mystery surprise - whether it be a flavour, gift or collectable with purchases is very much on trend in China

China's successful MollyBox subscription service for pets teaches us wider lessons about successful D2C and subscription services in China.

Back in 2017, China's ¥30 billion ($4.3 billion) premium coffee scene was unique among major categories in China. Whereas most categories were fragmented with dozens of domestic and foreign brands vying for a share of wallets, one company accounted for 80% premium coffee sales. That company was Starbucks.

Every crisis drives the need for creative solutions to solve newfound issues. COVID-19 has provided many examples where businesses have been forced to re-think their go-to-market strategy. The most agile businesses, who have done what they can to look after their employees and customers, are likely to come out ahead when this is all over.

Stay up to date by exploring current buzzwords covering the whole consumer journey: from product discovery to final purchase.

Check out China Skinny's infographic on Pinduoduo (PDD). Discover how PDD captured the underserved masses to become China's third largest online retailer

If you were peddling your products in Los Angeles and Chicago, there’s a good chance that you’d need to tweak the marketing strategy to account for differing lifestyles, varying tastes, disparate climates, different sales channels and varied cultural and emotional needs. In China, variations between cities are typically even greater.

China Skinny recently attended the Asia Pacific Business Outlook conference in Los Angeles. As an agency servicing brands in both China and abroad, we find it valuable to hear perspectives about China from businesses who are both close to the market, and an ocean apart.

Gaining exposure in China can be challenging – not just for new brands, but also for brands who already have an established presence in the market. The most successful companies are those who are aware of the latest marketing channels and opportunities, and embrace them in a way that is relevant to their target markets.