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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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The Christmas Spirit is as Alive as Ever in China
Although geopolitical challenges and nationalism are on the rise, the traditionally-foreign holiday of Christmas is as large as ever in China
A Chat with Genki Forest's Tang Binsen: The Self-Confessed Pirate
Genki Forest's CEO Tang Binsen shares his views on business and life in a long, frank discussion
A Christmas Tour of Shanghai
A video tour and explanation of some of the Christmas happenings in Shanghai in 2021
How Do We Communicate With Teams and Distributors in China?
Recent security concerns with WeChat is likely to see B2B comms change to alternative channels in China
The Challenge of Healthy Snacks in China: How to Cater to the Chinese Stomach?
Tapping into China's huge healthy snacking trend needs to be localised for Chinese palates, and weaved into communications thoughtfully
Why Online and Offline is a Must to Meet Chinese Consumers' Retail Expectations
Don't underestimate the importance of bricks & mortar touch points in China, and ensure they are integrated and optimised for consumer needs
China's Skyrocketing Wealth and the Challenges of Common Prosperity
Beijing's Common Prosperity is impacting the ways brands market in China
Dissecting the Data from 2021 Singles' Day
Singles' Day grew again this year against all odds, with some interesting data indicating why
Top Selling Brands for Singles' Day 2021
Despite the rise of Chinese brands, well-marketed foreign brands remained dominant over Singles' Day 2021 on Alibaba and JD
Beijing's Push and Chinese Consumer Pull Shifting Sustainability Strategies in China
Sustainability is becoming a key requirement of doing business in China - both due to consumer-pull and Beijing-push
China's Tesla Challenger Unveils Plan for $156,000 Flying Car
China's Xpeng plans to start production of the flying car in 2024. Check out the video, it is very cool!
China Skinny Takeaways from the 4th Annual CIIE
Key themes and tactics from successful brands at CIIE 2021
Shanghai Disney Resort’s Duffy Family Launches LinaBell Giving Lessons for Brands with Mascots in China
Disney's smart launch of LinaBell in Shanghai provides valuable lessons for brands generating buzz through mascots
Your roadmap to cracking the China market
Foreign brands have a long journey to go through before reaching Chinese consumers, but proper planning and the right connections can pave the way.
Time to Evolve Your China Marketing Strategy Beyond Pricing & Discounting
Foreign and domestic brands in China are increasingly employing marketing initiatives beyond price promotions to ensure long term ROI
New WeChat Function: Get a Second WeChat Account Without a Second Mobile Number
For WeChat users hoping to separate close friends and family from the innumerable ‘business contacts’ in China, there have been some promising developments
Balancing the Hype of China Chic / Guochao
Rising nationalism has been attributed to the rise in Chinese brands, but in many categories imported goods still hold an enviable reputation
Signs of China Opening Up Again by Early 2022
What are the signals of China opening up in 2022?