Amplify Your Brand in China.

“How can we help that happen?"

China Skinny provides a full suite of interrelated marketing, research and branding services across a range of industries. Every project we do is tailored to our client’s unique needs and objectives, tapping into our vast experience, in-depth market knowledge and tools, and relationships throughout China.

Market Research.

As foundational knowledge, market research sets the lay of the land and influences your brand direction, but it also a vital educational phase whereby potential pitfalls can be highlighted and avoided. This may include:

Sizing & growth potential
Forecasting
Competitive intelligence
Opportunity evaluation
City & regional
Or see more here

Consumer Insights.

China is a world unto itself which is why it is vitally important to understand who your Chinese consumers are and what they want. There are many subtle and not so subtle cultural differences that can lead to marketing faux-pas. Avoiding those may require delving into the following or see more here.

Trend analysis
Consumer behaviour
Focus groups / qualitative
Pre-engagement
Quantitative
Product Testing

Strategy.

Whatever your strategic needs, China Skinny has you covered. Our extensive experience enables us to cut through the noise and distill insights to create relevant and actionable plans no matter where you are on the China journey. See more here. Those strategies may include:

Entry & growth
Digital & social media
Pivoting strategy
New product development
Launch strategy
Target market strategy
Advertising & marketing
Cultural adaptation

Branding.

Our ultimate goal is to amplify your brand in China. Whether that be by providing some light consulting, all the way through to full brand management, we want to expand your presence. For more see here.