The top-30 trade shows in China in 2024 focused on consumer products
We attend many Chinese trade shows at the Skinny - you can see some recent commentary such as Views From the Floor of SIAL 2020, Design Shanghai: Lessons for Trade Shows in China, China Skinny Takeaways from the 4th Annual CIIE, and just last month, CIIE Lessons: Long-term Booth Strategies for Trade Organizations and Brands. One of the consistent themes we see from brands making the most of trade shows in China is planning ahead, and organising most of the meetings and BD in advance.
Here’s our list of trade shows that we think are worth considering - let us know if you are in town, it would be great to hear how they went for you…
East China Fair
1 - 4 March 2024
Consolidated consumer goods
Shanghai, New International International Expo Center, Pudong
Attendees: 85,000 | Exhibitors: 4,000
East China Fair for Import and Export Commodities (referred to as "China Fair") is supported by the Ministry of Commerce of the People's Republic of China and jointly organized by nine provinces and cities, including Shanghai Municipality, Jiangsu Province, Zhejiang Province, Anhui Province, Fujian Province, Jiangxi Province, Shandong Province, Nanjing Municipality and Ningbo Municipality. It is a regional international economic and trade event with large scale, many merchants, wide radiation and high turnover in China.
Shanghai International Consumer Goods Fair & Modern Lifestyle Expo 2024 (CCF Shanghai 2024)
7 - 9 March 2024
Consolidated consumer goods
Shanghai, New International International Expo Center, Pudong
Attendees: 120,000 | Exhibitors: 1,200
Promoted as China's most influential trade fair on Consumer Goods, covering living, gifting, dining and personal care & daily cosmetics.
China International Beauty Expo (CIBE)
10 - 12 March 2024
Beauty & cosmetics
Gaungzhou, Canton Fair Complex
Attendees: 910,000 | Exhibitors: 3,800
China International Beauty Expo (CIBE) is a renowned international trade fair in the beauty and cosmetics sector. Commonly known as CIBE, this event occurs annually in March and September.
China Food & Drinks Fair
20 - 22 March 2024
Food & retail
Chengdu, Century City New International Convention and Exhibition Center/Western China International Expo City (One City, Two Venues)
Attendees: 90,000 | Exhibitors: 2,000
Started in 1955 and ione of the largest professional events with the longest history in China. CFDF is organized by China Sugar and Wine Group Corporation twice a year in spring and autumn respectively.
Incentive Travel & Conventions Meetings China (IT&CM)
26 - 28 March 2024
Travel
Shanghai, Convention & Exhibition Center of International Sourcing
Attendees: 50,000 | Exhibitors: 700
After two-years of virtual events and last year’s hybrid event, this year is back in-person, as it has for most of its 16 years. Focused on Meetings, Incentives, Conferences and Exhibitions and Corporate Travel.
International Agricultural Products and Food Exhibition Guangzhou 2024
2 - 4 April 2024
Agriculture
Gaungzhou, Haizhu District
Attendees: 50,000 | Exhibitors: 1,000
IAPFE is a newly upgraded industry event, with exhibits among others vegetables and fruit, grains and oil, meat and poultry, seafood and frozen food as well as prepared dishes.
The 4th TOPS It Expo 2024
2 - 4 April 2024
Pets & Tech
Shanghai, Pudong New Area
Attendees: 180,000 | Exhibitors: 800
TOPS It Expo is not just a pet show, but also a future-oriented, unique new platform created by deeply uniting the media community, industry SaaS, and China's best peers.
NHNE 2024 - China International Natural Health & Nutrition Expo
15 - 17 May 2024
Health supplements
Shanghai, National Exhibition and Conference Center
Attendees: 100,000 | Exhibitors: 1,200
NHNE is Asia's largest expo on natural health and nutrition products, helping global manufacturers of health food and nutrition to promote their brands and expand business channels in China. Participants search for new products to enter the Chinese market.
Guangzhou International Franchise Exhibition 2024
10 - 12 May 2024
Catering, Retailing, Education
Gaungzhou, Canton Fair Complex
Attendees: 200,000 | Exhibitors: 1,500
Showcases exhibitions that include more than 50 business formats, subdivided into five main sectors: catering, retailing, service, education and one-stop shop opening. It helps investors and chain brands to connect, match, and promote both online and offline transactions.
Beijing International Nutrition and Health Food Exhibition
20 - 22 May 2024
Nutrition & Health
Beijing, China International Exhibition Center
Attendees: 80,000 | Exhibitors: 1,000
Over 1,000 exhibitors from more than 30 countries and regions at home and abroad come together to build an authoritative platform for the nutrition and health industry in China.
Guangzhou International Trade Fair 2024 (GITF)
16 - 18 May 2024
Travel
Guangzhou, Canton Fair Complex
Attendees: 40,000 | Exhibitors: 1,000
Focused on Outbound and Meetings, Incentives, Conferences & Exhibition tourism, cultural tourism, local travel agencies, themed tourism, scenic spots, and inbound promotion since 1993.
China Beauty Expo - Shanghai (CBE)
22 - 24 May 2024
Beauty & Cosmetics
Shanghai, New International Expo Center
Attendees: 500,000 | Exhibitors: 3,200
A leading B2B international platform for all sectors in the beauty industry, providing the latest technology, resources, knowledge, and trends to boost communication and commerce.
Bakery China 2024
21 - 24 May 2024
Baked Goods & Confectionary
Shanghai, National Exhibition & Conference Center
Attendees: 300,000 | Exhibitors: 2,300
The world's leading exhibition of baking products and services. The exhibition covers the fields of R&D, manufacturing and distribution, and related services, and promotes China's baked sugar products industry comprehensive development.
ITB China
27 - 29 May 2024
Travel
Shanghai, World Expo Exhibition & Convention Center
Attendees: 50,000 | Exhibitors: 500
B2B-focused travel event and tradeshow which includes networking and matchmaking
Fun Pet Meeting & 2024 Tianjin International Pet Industry Expo
22 - 26 May 2024
Pets
Tianjin, National Convention & Exhibition Center
Attendees: 62,000 | Exhibitors: 2,000
Pet and aquarium products retailers, wholesalers, importers and exporters, International pet and aquarium brands products manufacturers, DIY stores, pet garden, pet supermarket products purchaser, Pet beauty saloon, pet hospital, International aquarium fish, pet feeding enterprise and experts. sohu.com
Shanghai International Beauty and Cosmetics Expo 2024
29 - 31 May 2024
Beauty & Cosmetics
Shanghai, Shanghai Mart
Attendees: 45,000 | Exhibitors: 120
The 29th Shanghai International Beauty & Cosmetic Expo attracts domestic and foreign wholesale agents, retailers, owners of beauty salons, manufacturers and other exhibitors to conduct trade negotiations and learn more about the industry.
SIAL China
28 - 30 May 2024
Food & Retail
Shanghai, New International Expo Center
Attendees: 180,000 | Exhibitors: 5,000
SIAL was introduced to China in 2000 as part of the France-based Gomexpo SIAL global food & beverage series. The exhibition is now in the top-3 SIALs globally.
Food & Beverage Innovation Forum (FIBF)
25 - 27 June 2024
Food & Retail
Shanghai, National Exhibition & Conference Center
Attendees: 47,000 | Exhibitors: 7,400
Since 2014, FIBF focuses on future trends and directions for innovation by sharing successful business cases from around the world. Many of the top 100 global food and beverage companies have participated in previous shows.
Healthplex Expo Shanghai
19 - 21 June 2024
Health Supplements
Shanghai, National Exhibition & Conference Center
Attendees: 100,000 | Exhibitors: 2,000
Exhibitors from across natural and nutritious products, dietetics, sports nutrition, probiotics, proteins, plant extracts, and traditional Chinese medicine. Dietary supplements to medical devices to health services and solutions are also present.
Children Baby Maternity Products Expo (CBME)
17 - 19 July 2024
Mum & Baby, Pregnancy
Shanghai, National Exhibition & Conference Center
Attendees: 45,000 | Exhibitors: 800
A pregnancy, baby and child omni-channel trade service platform held annually in Shanghai, which has since expanded to Turkey, India, Indonesia and other countries. A sister event is in Shenzhen in December.
2024 Shanghai International Fruit Exhibition 2024
28 August 2024
Fruit & Vegetables
Shanghai, New International International Expo Center, Pudong
Attendees: 26,000 | Exhibitors: 260
The first business exchange and display platform in the industry initiated by fruit professionals themselves
Cafeex Shenzhen 2023
16 - 18 August 2024
Coffee & Hospitality
Shenzhen, Convention & Exhibition Center
Attendees: 30,000 | Exhibitors: 200
Specialty coffee shops and roasters, coffee equipment suppliers, green bean traders, coffee package solutions suppliers and coffee trainers attend this event, also in Wuhan in May and Shanghai in December.
South China Daily-Use Articles Trade Fair
20 - 22 September 2024
Consumer Goods
Guangzhou, Canton Fair Complex
Attendees: 36,000 | Exhibitors: 500
A high-quality innovative display platform for the industry chain for the department store industry
China International Furniture Fair
11 - 14 September 2024
Furniture
Shanghai, National Exhibition & Conference Center
Attendees: 200,000 | Exhibitors: 2,600
Since 1998, with a sister event in Guangzhou in March. Covers the industry chain of home furnishings, covering civil furniture, accessories and home textiles, outdoor home furnishings, office commercial and hotel furniture, furniture production equipment and accessories and auxiliary materials, etc.
China International (Guangzhou) Fishery & Seafood Expo - Fishex Guangzhou 2024
25 - 27 September 2024
Agriculture & Forestry, Food & Beverages
Guangzhou, Canton Fair Complex
Attendees: 100,000 | Exhibitors: 2,000
The Guangzhou International Fisheries Expo joined forces with China Food Exhibition in Guangzhou and Guangzhou International Food and Input Exhibition to create a 100,000 square meter food supply chain platform.
China Outbound Travel & Tourism Market (COTTM)
16 -18 October 2024
Travel
Beijing, National Agriculture Exhibition Center
Attendees: 200,000 | Exhibitors: 500
A mainstay of the B2B travel industry focusing on outbound tourism for the past
China Fisheries & Seafood Expo 2024
30 October - 1 November 2024
Seafood
Qingdao, Hongdao International Convention and Exhibition Center
Attendees: 40,000 | Exhibitors: 1,680
CFSE attracts importers, distributors, retailers, and foodservice operators, as well as seafood processing companies, aquaculture producers, and fishing fleet operators seeking new technology and services.
FHC - Food & Hospitality China
5 - 10 November 2024
Food & Beverage
Shanghai, New International International Expo Center, Pudong
Attendees: 150,000 | Exhibitors: 3,000
Bringing cutting-edge catering and food enterprises from more than 50 countries to the annual exhibition. Co-located with other important F&B events such as ProWine, iFresh, Salon du Chocolate, China Bakery Exhibition and others.
China International Import Expo (CIIE)
5 - 10 November 2024
All imports
Shanghai, National Exhibition & Conference Center
Attendees: 410,000 | Exhibitors: 3,486
The biggie. China’s largest import-focused exhibition, where many deals are signed as symbolic support for this Beijing-endorsed event. Attendees from 154 countries and exhibitions from 72 countries and regions. 289 of the world’s largest companies represented. $78.4 billion tentative deals signed last year.
iFresh Aisa Fruit & Vegetable Industry Expo
8 - 10 November 2024
Fruit & Veges
Shanghai, New International International Expo Center, Pudong
Attendees: 50,000 | Exhibitors: 500
Exhibited and attended by supermarkets, e-commerce platforms, wholesalers, and suppliers. It showcases a wide range of products including fresh and frozen fruits and vegetables, processing products, and agricultural technology. A sister event is in Hangzhou in May.
ProWine Shanghai
5 - 7 November 2024
Wine & Spirits
Shanghai, New International International Expo Center, Pudong
Attendees: 15,000 | Exhibitors: 650
Founded in 2013, ‘the leading trade fair for the wine and spirits industry in the Chinese mainland’. More than 650 wineries and spirits makers from over 30 countries and regions represented.
The Greater Bay Area International Children Baby and Maternity Products Industry Expo (CBME)
5 - 7 December 2024
Mum & Baby, Pregnancy
Shenzhen, Convention and Exhibition Center
Attendees: 20,000 | Exhibitors: 600
A pregnancy, baby and child omni-channel trade service platform held annually in Shanghai, which has since expanded to Turkey, India, Indonesia and other countries. A sister event is in Shenzhen in December.
