Trending in China: 3 lifestyle choices showing how youth are embracing sustainability
On China's leading lifestyle trends app RED/Xiaohongshu, #SustainableLife has amassed over 120 million views and 600,000 posts, symbolising a growing interest among young people in adopting sustainable lifestyles. Here are three popular trends feeding into this:
1. ‘Stooping’ culture of turning rubbish into treasures
Young people are prowling through alleyways to hunt for discarded items in Shanghai, Beijing and other big cities. They reuse or renovate the 'rubbish' like chairs, wine boxes, wardrobes, bowls and cups...
2. Leading a simplified life
In recent years, Chinese youth have been increasingly aware of the burden of excessive consumption. Now they buy less and discard unnecessary items, adopting a 'less is more' approach.
3. Buying or reselling recyclable second-hand items
Recyclable second-hand goods and fairs have become popular. The Covid-10 pandemic also prompted an increased appreciation for swapping items with neighbours.
These eco-conscious lifestyles symbolise how Chinese young consumers are spending wisely amid an economic slowdown in post-pandemic era.
