Trending in China: Haidilao's 'Subject Three' dance strikes a chord

What happened? 

Douyin influencers donned waiter uniforms at hotpot restaurant chain of Haidilao to perform the viral "Kemusan" (or "Subject Three") dance originating from a lively wedding celebration in southern China's Guangxi Zhuang autonomous region. 

How it went:

The video scored over a billion views on Douyin in a week. This unconventional dance stirred the curiosity of youth, giving Haidilao substantial social traction.

Why it was successful: 

The dance plays on nostalgia of the once popular Chinese "Social Shake." Just as importantly, it provides a fun distraction from increasing pressures facing youth in their work or academic lives.

China dance video from Haidilao which went viral on social media. Source: @一顿要吃八碗饭 from Douyin