AI has become an integrated tool for marketing in China 2025, making marketing easier at a surface level, but harder than it has ever been before. How do brands utilise AI to stand out?

A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.

A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.

With every major app in China integrating social, e-commerce, entertainment, livestreaming, and video into their suite, what sets RED apart as a marketing channel for brands?

Chinese youth embody a rich tapestry of lifestyles and values that defy easy categorization. In a social media world saturated with flashy façades and overly curated personas, many still celebrate authenticity and self-discovery. This creates opportunities for brands to craft fresh, compelling stories that resonate with their desire for genuine connection.

A wave of viral videos in China are flipping the script on traditional Chinese-style parenting. Filmed from a child's perspective, these clips turn guilt-inducing phrases back on parents, pushing them to reflect on their parenting approach.

China's cross-media ad spend is unlike other markets, as new data reveals. Comparing China to the US, UK, Canada, Australia and NZ highlights stark differences

Xiaohongshu/RED launched the "5-Minute Workout Boost" campaign to coincide with the Paris Olympics and summer vacation, making exercise accessible and easy to fit into daily life.

On August 20, the game Black Myth: Wukong officially launched. As China’s first 3A title, it has not only taken the Chinese gaming industry, social media, and stock market by storm, but has also gained worldwide attention.

White-collar workers looking to lose weight are bringing one-cup mini lunches to work. Though just a few bites in size, they are tasty and nutritious. Lawson has tapped into this trend by launching their mini bento meals…

New types of bloggers called matchmaking analysts - the Sherlock Holmes of the dating world - are capturing much attention in China’s social media. There are the reasons for their popularity, but also concerns…

Despite the Paris Olympics getting mixed reviews in China so far, the opportunities for brands to align with sports to connect with consumers is large, and growing

For about ¥200 ($27.50) a day, you can place your personal ad in some of China's metro stations. Chinese consumers are having a lot of fun with this platform job hunting, celebrating birthdays, proposing to loved ones, and even promoting influencer images…

A simple, but fun and wacky AI-photo filter has taken off in China, illustrating the opportunities of AI-generated content for marketers

Douyin is moving from an embedded mall to a standalone app as it aims to break through existing limitations of its ‘interest-based e-commerce’ model

Chinese youth behaviour gives hints to what connects with them, what is missing, and idealistic ways they view familial relationships

A large number of foreigners have suddenly started flooding into the "听劝 (listen to advice)" section of lifestyle social media platform, RED

Despite fatigue around the Subject Three dance craze, Yili has created another online dance sensation with dadadada