Robots are coming to China and will likely be the next big addition to the marketing mix

This could quite possibly be our favourite marketing campaign in China yet, transitioning a cough medicine brand into a fashion powerhouse, incorporating user generated content, community and corporate welfare

Why DeepSeek’s new app may alter the path of geopolitics and economies globally, and play a big part in marketing in China

AI has become an integrated tool for marketing in China 2025, making marketing easier at a surface level, but harder than it has ever been before. How do brands utilise AI to stand out?

Highlights of a study proposing solutions for the evolving landscape of China's consumer market amidst economic uncertainties and shifting consumer behaviours.

A softening ad spend market in China reveals some changes in priorities across online platforms and shifts in spending from major categories

China's seniors are one of the most anticipated demographics, yet one of the least tapped by foreign brands. Preferences, behaviour and influences are all changing, helping to make them more accessible for foreign brands

The drivers for being part of a community are more pronounced in China. This is seeing brands connecting consumers with a shared interest in engaging ways online and offline through events and partnerships, to build emotional connections so to reply less on price-based competition

As Chinese Valentine's Day, Qixi Festival (七夕节) conveys Chinese-style unique romance between lovers and couples. Check it out to see how brands are embracing this traditional festival in creative ways.

China has an estimated 330 million female gamers, accounting for nearly half of the gaming population. This year, the commercial potential of Otome games—romance simulation games designed for female players—has become evident. Many brands, from food to beauty, have started collaborations with Otome games.

Chongqing pipped Guangzhou as China's forth biggest city economy. The megacity presents significant opportunities, but it requires marketing localised for the for the city's unique consumers and environment

Despite the Paris Olympics getting mixed reviews in China so far, the opportunities for brands to align with sports to connect with consumers is large, and growing

The opening ceremony of the Paris Olympics, along with other parts of the Games, hasn’t been without controversy, but Chinese brands like Yili, HEYTEA and Kuaishou have capitalized on the interest of the spectacle to launch impressive marketing campaigns.

Thai milk tea has successfully carved out a niche in China’s ever-evolving milk tea market. Despite its high sugar and milk content, how does it manage to stand out in an increasingly health-conscious market? Read on to find out more…

Have you watched the hit TV series The Tale of Rose that premiered this June? High-quality TV series like these offer a fantastic opportunity for brands to achieve their marketing goals in China. Check it out to see how they help brands make an impact.

Too many Chinese marketing strategies revolve around expensive KOLs and livestreamers, but brands are increasingly getting lower-cost cut through with clever and creative initiatives

Brands are exploring new advertising media. From airport luggage conveyor belts, bed sheets hanging on balconies to sewn-in labels, you might be surprised by their creativity.

Beyond weekend getaways and rural lifestyle choices, brands like Adidas are weaving rural narratives to forge deeper emotional bonds