We’ve seen a number of companies in China back away from selling branded products to focus on selling commodities, parts or white labels. Based on the nature of the Chinese market, what is the best approach?

Highlights of a study proposing solutions for the evolving landscape of China's consumer market amidst economic uncertainties and shifting consumer behaviours.

As the typically unexciting pharma industry proves, packaging innovation can breathe life into even the most mundane product categories.

Abstract marketing taps into the audience’s curiosity and creativity, making it a powerful tool for building memorable, distinctive brand narratives in the digital age

Few countries are likely to be impacted by the Trump election like China, but the dramas may not unfold as badly as many people are predicting

Beijing's total package for stimulus this year may be its largest yet in nominal terms, but how will it impact the all-important consumption segment?

Zara's Anfu Lu pop-up store in Shanghai's former French concession is being reinvented every week; here are photos of the first two iterations

China's media market is more complex and fragmented than ever. It is also unique. Digital accounts for a much larger share of spend compared to western markets, and Douyin is increasingly taking a larger share of that. But not every brand is maximising its Douyin investment

China's cross-media ad spend is unlike other markets, as new data reveals. Comparing China to the US, UK, Canada, Australia and NZ highlights stark differences

Luxury consumer behaviour in China is returning to pre-pandemic traits.

The drivers for being part of a community are more pronounced in China. This is seeing brands connecting consumers with a shared interest in engaging ways online and offline through events and partnerships, to build emotional connections so to reply less on price-based competition

Pangdonglai is rewriting the rules of retail in China, but not through a shiny new tech-based model

Just as foreign brands often overlook brand protection in China, BYD has done it in the West. Yet in China, the channels to product brand IP have never been better

Too many Chinese marketing strategies revolve around expensive KOLs and livestreamers, but brands are increasingly getting lower-cost cut through with clever and creative initiatives

Chinese consumers are some of the world’s most passionate lovers of food, celebrating the new and novel as well as the traditional. Some of the latest trends are straight out of Willy Wonka’s playbook

We walked the floor at the 2024 China Beauty Expo and identified trends which are relevant for beauty brands and brands in other categories in China

What US policy decisions will do for the innovation and competitiveness of its auto industry and carbon emissions, based on feedback from industry leaders

Chinese household cleaning brand Blue Moon illustrates that even local brands can be very out of touch with the target audience, providing a case study of how not to market and do PR in China