Photos: Before the crowds: The first two rounds of Zara’s Shanghai pop-up evolution

Weekly SkinnyTrending in China
Written By Mark Tanner

Earlier this month, Zara launched its popup on the trendy Anfu Lu in Shanghai’s former French Concession. The 500 square metre store is spread across two floors and, unlike most popups which remain static over their short lives, Zara is reinventing the space weekly to keep it fresh, novel and viral.

Round 1: The pop up launch

The first iteration of Zara’s pop up feels like a stylishly-bedecked store, joined by a black stairwell to a larger space on level 2. And when you need a breather, there’s the restful chill zone on the upper terrace. Scroll down to see the dramatic change for Round 2…

outside the Zara pop up Anfu Road Shanghai
Zara pop up Anfu Lu Shanghai fashion
Zara Shanghai pop up Anfu Lu screens
Zara pop up Shanghai
Zara China WeChat mini program, Anfu Rd pop up

Not quite the same experience, but on Zara's WeChat mini program, visitors can see what's in the pop up from their smartphones.

inside the Zara popup Anfu Road Shanghai
Chilling out in the Zara pop up in Shanghai
Inside the Zara pop up on Anfu Lu in Shanghai's former French Concession
make yourself at home in the Zara popup china
Chill Zara pop up Shanghai
The Zara pop up store China
outdoor chill area Zara china pop up
Chilling outside in the autumn in the former French Concession at Zara's pop up store

Round 2: The Big Top Circus Tent & Harry Lambert

The first iteration of the pop up was only getting started! Harry Lambert’s collection launch couldn’t have been more appropriately set than in the Big Top circus theme complete with free popcorn!

Zara's circus-themed popup in Shanghai
Welcome to the big top - Zara's pop up in Shanghai
Harry Lambert Fashion Zara pop up China
Zara circus pop up Shanghai
Zara big top circus pop up China
Zara circus pop up China, complete with popcorn
Harry Lambert Livestreaming from Zara pop up Shanghai
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