Blind boxes are trending in China. Supermarket blind boxes were one of the big sellers at this month's 11-11 shopping festival, with everything from beer to baby diapers mystery boxes popular. Here’s why it makes so much sense.

Size matters in the China market, but many foreign brands still miss the memo. Size preferences are notably different in China from Western markets across many categories, here are some reasons why...

Once an old, obscure brand selling posture-correction brace, Babaca has achieved a successful comeback by leveraging celebrity and KOL marketing, but many people question it is a ‘IQ tax'.

Extreme-sport specific cosmetics, tents for pets, outdoor coffee gear and urban sports are just some of the outdoor industry trends China Skinny identified at the ISPO 2024

We walked the floor at the 2024 China Beauty Expo and identified trends which are relevant for beauty brands and brands in other categories in China

From the ground at the influential 2024 China Beauty Expo in Shanghai, we've identified the most important trends in China's cosmetics category from the thousands of brands at the show.

Chinese consumers’ facial cleansing products have seen better growth than the overall skincare market over the past year, but new bars providing the services face multiple challenges

Press-on nails are all the rage in China due to their distinct advantages over alternatives

Incorporating AI into marketing is now so accessible in China, with plenty of examples of brands using it to engage more with customers and ultimately increase sales - some of the most successful approaches are surprising

China's anti-aging category is worth over $15 billion, spans numerous categories, and provides interesting insights into the purchase behaviour of some demographics

There are 430 million automobiles in China, almost all belonging to affluent consumers that can be reached through smart marketing strategies

Three trends that caught our eye in China contrast each other, but all provide interesting insights into Chinese needs in their own way

Anyone who has spent time in China is likely to have noticed how elaborate the packaging can be relative to similar products in Western countries. Goods are wrapped up as if for high tea in the depths of a Heilongjiang winter - one may have to make their way through four or five layers of intricate wrapping before reaching a tasty morsel buried deep inside. The perceived status, discovery or safety from fanciful packaging trumps any environmental concerns for most consumers.

Can you name one event in your lifetime that has shaken the world more than Covid? The world has forever-changed since early-2020. Whereas many of Covid's consequences have been negative, there have been some silver linings which will hopefully stay with us long after the face masks and vaccine passes have gone.

It was March 2021 when the EU-China agreement protecting geographical indications (GIs) came into force. This aimed to recognise and protect around 200 distinct agri-food producing regions. It included well known specialties such as Feta, Prosciutto di Parma, Irish whiskey, Münchener Bier and Ouzo from Europe and Pixian Bean Paste, Anji White Tea, Panjin rice and Anqiu Ginger from China.

Last month, there were less than half as many celebrity marketing events in China as a year ago according to a report from Shiqu. The events were undoubtedly impacted by the extended tough lockdowns hitting Shanghai and other cities at present. Shanghai hosts a disproportionate number of celebrity events, and Shenzhen, which was locked down last month, is also a primary destination on the events map.

Health has long been one of the most important trends in China. Horrific smog in 2013 drove China-based researchers to conclude that Beijing's pollution made the city almost "uninhabitable for human beings." The soupy air was an unmistakable reminder of the importance of staying healthy. This, coupled with numerous food scandals, more sedentary lifestyles and the lasting Chinese tradition of being proactive about health, brought health further to the fore. That year, health was the number one concern for wealthy Chinese, mirroring findings across many consumer groups in China.

China has almost achieved another lofty goal: becoming a high income economy against all odds. This represents further opportunities for brands