The curious hobby of pressed on nails in China
Today, press-on nails are as easy as putting on a phone case, coloured contacts, or temporary tattoos. They can be taken on and off at any time, and discarded without any emotional attachment, becoming a part of many women's fashion and styling choices. Compared to traditional nail polish, press on nails have several prominent advantages:
Time-saving: It only takes five minutes to put on and another five minutes to remove.
Cost-effective: Press on nails with sales volumes exceeding one million on platforms like Taobao are priced at just ¥10-30 ($1.38-$4.14) per box.
Diverse styles: There is a wide variety of designs available, allowing for the pursuit of the trendiest and most avant-garde aesthetic styles.
A diverse range of press on nails. Image from @璇 on RED
Many girls on RED have expressed their hobby of hoarding press on nails, jokingly noting that the only “drawback” is the constant temptation to purchase more, leading to an ever-growing collection. Brands are using them as a marketing tool, such as Gluglu bakery.
Many girls on RED showcase their extensive collection of hoarded press on nails. Images are from @Mikiii_ @BOSIO on RED
Searching for the keyword “North American press on nails” on RED, one can even find Chinese vendors in the US attracting consumers with a dazzling array of styles to cater to diverse aesthetic tastes. In addition to regular updates of daily styles, themed limited edition press on nails are also launched for major holidays such as Halloween, Thanksgiving and Christmas.
The press-on nails blogger “TanghuluNails北美穿戴甲” is experiencing tremendous success in both New York and Boston areas. Every day, there are numerous consumers who come specifically to seek out their services. Images are from @TanghuluNails北美穿戴甲 on RED
This blogger sells a diverse range of press on nails in the United States and uses high-tech equipment to complete installation work for customers. Images are from @TanghuluNails北美穿戴甲 on RED
