Video: 8 Trends from the China Beauty Expo 2024 in Shanghai

Weekly SkinnyTrending in China
Written By Zeyu Chen
china beauty trends

As one of the largest and most influential beauty events in Asia, the China Beauty Expo in Shanghai has become a beacon for beauty enthusiasts, professional and innovators from every corner of the globe. China Skinny did the groundwork at the event to identify 8 key trends in the China. The following video should give you a taste of the event and these key trends…

China beauty trends in 2024 for the beauty expo

Stay tuned, next week we will release a white paper covering the beauty expo in more detail!

You may also like:
2025’s top-28 expos for foreign consumer brands in China
2025’s top-28 expos for foreign consumer brands in China

What are the top trade shows and expos to look out for in China in 2025 for foreign consumer brands? Our comprehensive guide will keep you well-prepared!

Blind Box Mania: why Chinese consumers love it
Blind Box Mania: why Chinese consumers love it

Blind boxes are trending in China. Supermarket blind boxes were one of the big sellers at this month's 11-11 shopping festival, with everything from beer to baby diapers mystery boxes popular. Here’s why it makes so much sense.

7th CIIE unveiled in Shanghai: Highlights of Consumer Goods section
7th CIIE unveiled in Shanghai: Highlights of Consumer Goods section

China Skinny was at the 7th CIIE in Shanghai this week. Here are the highlights and featured exhibitors in the Consumer Goods sections.

The importance of size when localising for the China market
The importance of size when localising for the China market

Size matters in the China market, but many foreign brands still miss the memo. Size preferences are notably different in China from Western markets across many categories, here are some reasons why...

Babaka makes a comeback: is posture correction brace a 'stupid tax'?
Babaka makes a comeback: is posture correction brace a 'stupid tax'?

Once an old, obscure brand selling posture-correction brace, Babaca has achieved a successful comeback by leveraging celebrity and KOL marketing, but many people question it is a ‘IQ tax'.

6 outdoor gear trends in China
6 outdoor gear trends in China

Extreme-sport specific cosmetics, tents for pets, outdoor coffee gear and urban sports are just some of the outdoor industry trends China Skinny identified at the ISPO 2024

2024 food and beverage trends in China
2024 food and beverage trends in China

Chinese consumers are some of the world’s most passionate lovers of food, celebrating the new and novel as well as the traditional. Some of the latest trends are straight out of Willy Wonka’s playbook

Video: 6 China food & beverage trends from SIAL Shanghai 2024
Video: 6 China food & beverage trends from SIAL Shanghai 2024

China Skinny walked through every hall of the exhibition and identified six big trends that are applicable to China’s dynamic food and beverage category

2024 Chinese beauty & skincare trends
2024 Chinese beauty & skincare trends

We walked the floor at the 2024 China Beauty Expo and identified trends which are relevant for beauty brands and brands in other categories in China

Video: 8 Trends from the China Beauty Expo 2024 in Shanghai
Video: 8 Trends from the China Beauty Expo 2024 in Shanghai

From the ground at the influential 2024 China Beauty Expo in Shanghai, we've identified the most important trends in China's cosmetics category from the thousands of brands at the show.

Video: Shanghai's Independent Art Scene
Video: Shanghai's Independent Art Scene

Introducing Shanghai's independent art scene, what's currently trendy in Shanghai and how that influences the art scene

Will Chinese face-wash bars become a 'here today, gone tomorrow' business?
Will Chinese face-wash bars become a 'here today, gone tomorrow' business?

Chinese consumers’ facial cleansing products have seen better growth than the overall skincare market over the past year, but new bars providing the services face multiple challenges

The curious hobby of pressed on nails in China
The curious hobby of pressed on nails in China

Press-on nails are all the rage in China due to their distinct advantages over alternatives

2024 is the year AI becomes mainstream in China marketing
2024 is the year AI becomes mainstream in China marketing

Incorporating AI into marketing is now so accessible in China, with plenty of examples of brands using it to engage more with customers and ultimately increase sales - some of the most successful approaches are surprising

Chinese consumers’ quest for youthfulness is driven by who you may not expect
Chinese consumers’ quest for youthfulness is driven by who you may not expect

China's anti-aging category is worth over $15 billion, spans numerous categories, and provides interesting insights into the purchase behaviour of some demographics

The top-30 trade shows in China in 2024 focused on consumer products
The top-30 trade shows in China in 2024 focused on consumer products

Plan ahead for 2024 by picking the top China trade shows including date, attendees, exhibitors, location and more.

The opportunities for consumer brands in China on the back of growing car ownership
The opportunities for consumer brands in China on the back of growing car ownership

There are 430 million automobiles in China, almost all belonging to affluent consumers that can be reached through smart marketing strategies

“Hex Technology”: China’s Viral Additive-Free Food Movement
“Hex Technology”: China’s Viral Additive-Free Food Movement

Three trends that caught our eye in China contrast each other, but all provide interesting insights into Chinese needs in their own way

New Packaging Laws in China 2022
New Packaging Laws in China 2022

Anyone who has spent time in China is likely to have noticed how elaborate the packaging can be relative to similar products in Western countries. Goods are wrapped up as if for high tea in the depths of a Heilongjiang winter - one may have to make their way through four or five layers of intricate wrapping before reaching a tasty morsel buried deep inside. The perceived status, discovery or safety from fanciful packaging trumps any environmental concerns for most consumers.

Consumer Philanthropy and Sustainability with Chinese Characteristics
Consumer Philanthropy and Sustainability with Chinese Characteristics

Can you name one event in your lifetime that has shaken the world more than Covid? The world has forever-changed since early-2020. Whereas many of Covid's consequences have been negative, there have been some silver linings which will hopefully stay with us long after the face masks and vaccine passes have gone.

Should Food Brands Promote their Regional Provenance in China?
Should Food Brands Promote their Regional Provenance in China?

It was March 2021 when the EU-China agreement protecting geographical indications (GIs) came into force. This aimed to recognise and protect around 200 distinct agri-food producing regions. It included well known specialties such as Feta, Prosciutto di Parma, Irish whiskey, Münchener Bier and Ouzo from Europe and Pixian Bean Paste, Anji White Tea, Panjin rice and Anqiu Ginger from China.

Surprise, Surprise: Brands are Spending Less on Celebs in China
Surprise, Surprise: Brands are Spending Less on Celebs in China

Last month, there were less than half as many celebrity marketing events in China as a year ago according to a report from Shiqu. The events were undoubtedly impacted by the extended tough lockdowns hitting Shanghai and other cities at present. Shanghai hosts a disproportionate number of celebrity events, and Shenzhen, which was locked down last month, is also a primary destination on the events map.

What Brands Can Learn From the Health Category in China
What Brands Can Learn From the Health Category in China

Health has long been one of the most important trends in China. Horrific smog in 2013 drove China-based researchers to conclude that Beijing's pollution made the city almost "uninhabitable for human beings." The soupy air was an unmistakable reminder of the importance of staying healthy. This, coupled with numerous food scandals, more sedentary lifestyles and the lasting Chinese tradition of being proactive about health, brought health further to the fore. That year, health was the number one concern for wealthy Chinese, mirroring findings across many consumer groups in China.

The Chinese Consumer Growth Trajectory
The Chinese Consumer Growth Trajectory

China has almost achieved another lofty goal: becoming a high income economy against all odds. This represents further opportunities for brands

Foreign Beauty Brands Are Flying High in China, But That Doesn't Mean It's Easy
Foreign Beauty Brands Are Flying High in China, But That Doesn't Mean It's Easy

Chinese beauty brands are spending more than 2/3s of revenue on marketing, whereas foreign brands are under half that, and holding strong

How KFC Was Too Successful Marketing in China
How KFC Was Too Successful Marketing in China

KFC's marketing success and then threatened boycotts provide valuable insights about marketing in China

The Christmas Spirit is as Alive as Ever in China
The Christmas Spirit is as Alive as Ever in China

Although geopolitical challenges and nationalism are on the rise, the traditionally-foreign holiday of Christmas is as large as ever in China

How Do We Communicate With Teams and Distributors in China?
How Do We Communicate With Teams and Distributors in China?

Recent security concerns with WeChat is likely to see B2B comms change to alternative channels in China

China's Skyrocketing Wealth and the Challenges of Common Prosperity
China's Skyrocketing Wealth and the Challenges of Common Prosperity

Beijing's Common Prosperity is impacting the ways brands market in China

Dissecting the Data from 2021 Singles' Day
Dissecting the Data from 2021 Singles' Day

Singles' Day grew again this year against all odds, with some interesting data indicating why

Zeyu Chen
Previous

What does the future look like for the US car industry?
Next

Budget airline outfits: The ingenious way young travellers save money