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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.

Weekly Skinny, Trending in China Evelyne Chang Weekly Skinny, Trending in China Evelyne Chang

THE BOX, Youth Energy Center, creates a new paradigm for offline retail business in China

China is experiencing a shift—or even a dilemma—in its bricks-and-mortar retail landscape. While high-end malls are seeing declines, non-standard commercial spaces are on the rise. Among these, Beijing’s THE BOX Youth Energy Center is redefining the offline retail experience by tapping into the spending power of the younger generation.

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Weekly Skinny, Trending in China Evelyne Chang Weekly Skinny, Trending in China Evelyne Chang

Observation: Understanding diverging consumption trend in China

China's consumer landscape is increasingly divergent. Lower-tier cities are rebounding faster and showing greater resilience than first- and second-tier cities. While large catering businesses struggle, smaller restaurants thrive. How can brands understand these diverging trends and their implications? Read on to find out more.

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