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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Luxury at Wholesale: Does Sam’s Club Expand the Market or Undermine Luxury Brands?
Luxury brands such as Burberry, Gucci, and Armani are selling heavily-reduced products at bulk warehouse Sam's Club - what does it mean for the brands?
China’s consumption plan and their implications for foreign brands
China's Special Action Plan for Boosting Consumption is a positive for foreign brands in China, but there remain some challenges
Why New Retail fizzled, and where its future lies in China
Jack Ma launched New Retail with a roar in 2016 starting a scramble for the New Retail crown on both sides of the Pacific. The buzzword has since fizzled out and Alibaba has divested in much of its bricks & mortar retail properties, but the need to rethink retail is more important than ever. Here's why...
Mmmm, fried chicken leg ice creams anyone?
Despite being winter, Naimi's novel fried chicken-looking ice creams are flying out of the chiller. Their success provides many valuable lessons for brands selling in China
Lessons from Xianyu: how foreign brands can thrive in China's evolving retail landscape
Xianyu's foray into physical retail illustrates five key lessons for retailers - both online and office - in how to differentiate and engage your target audience
MINISO LAND on Shanghai Nanjing Road opens up a new chapter for MINISO‘s brand positioning
MINISO has launched MINISO LAND, attracting massive crowds. Its first global “IP theme park-style” flagship blends globally- known IPs into an immersive shopping experience.
The case for authenticity across your China marketing mix
Social media feeds increasing filled with “rough life” posts, alongside the popularity of more authentic retail spaces are just two examples of how Chinese consumers are seeking more real, less polished marketing
THE BOX, Youth Energy Center, creates a new paradigm for offline retail business in China
China is experiencing a shift—or even a dilemma—in its bricks-and-mortar retail landscape. While high-end malls are seeing declines, non-standard commercial spaces are on the rise. Among these, Beijing’s THE BOX Youth Energy Center is redefining the offline retail experience by tapping into the spending power of the younger generation.
Observation: Understanding diverging consumption trend in China
China's consumer landscape is increasingly divergent. Lower-tier cities are rebounding faster and showing greater resilience than first- and second-tier cities. While large catering businesses struggle, smaller restaurants thrive. How can brands understand these diverging trends and their implications? Read on to find out more.
How will Beijing’s stimulus package impact Chinese consumer spending?
Beijing's total package for stimulus this year may be its largest yet in nominal terms, but how will it impact the all-important consumption segment?
Zara shows Shanghai’s cool kids how a pop up store is done
Zara's pop up in Shanghai's trendy Anfu Lu provides plenty of lessons on marketing and retail for brands in China
Photos: Before the crowds: The first two rounds of Zara’s Shanghai pop-up evolution
Zara's Anfu Lu pop-up store in Shanghai's former French concession is being reinvented every week; here are photos of the first two iterations
The return of the daigou in China
Luxury consumer behaviour in China is returning to pre-pandemic traits.
How a lower-tier grocer Pangdonglai is rewriting Chinese retail rules
Pangdonglai is rewriting the rules of retail in China, but not through a shiny new tech-based model
Supermarket or community canteen? Is an in-store dining area a smart business move?
Traditional supermarket chains in China are struggling due to the intense competition from e-commerce. As consumer shopping and dining habits shift, these supermarkets are turning to in-store dining areas or large canteens to stay in business.
From social media to retail shelves: The ice cup craze
This summer, many brands have started to introduce ice cup products to attract more consumers.
The art of offline retail: curate store space to enhance customer experience
As offline stores shift back towards offering engaging experiences, foreign brands’ retail spaces have been renovated in Shanghai. Gentle Monster, ARCTERYX and FREITAG are 3 cases you can't miss!
Opening day at Costco in Nanjing: Two-hour queues, Hermès sold out in seconds, 120 emergency services on standby
The frenzied opening of Costco's seventh store in China illustrates Chinese consumers' interest in the retailer, but their work remains cut out for them