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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Top 5 Marketing Lessons from China March 2025
A concise yet holistic summary of March 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.
Understanding emotional consumption in China: A Lunar New Year perspective
Conversations are likely to be a little different for many young Chinese returning home for their Chinese New Year holiday
The case for authenticity across your China marketing mix
Social media feeds increasing filled with “rough life” posts, alongside the popularity of more authentic retail spaces are just two examples of how Chinese consumers are seeking more real, less polished marketing
Straw hat: a legacy fashion item from the Paris Olympics?
Who would have thought that the most fashionable item at the Paris Olympics would be the straw hat? Both luxury and affordable brands have launched their straw-woven collections, catering to the laid-back "chillax" lifestyle.
Strolling among the clouds: exploring via ferrata in China
Over the past two years, many young Chinese thrill-seekers have taken a liking to via ferrata, a climbing activity that requires less experience while offering more spectacular scenery. It allows climbers to experience the thrill of "leaping like a crane" on steep mountain peaks, akin to ancient Chinese martial arts heroes, combining danger with allure.
Sip coffee while you sport: cafés themed around sports are trending as a result of the Paris Olympics
During the Paris Olympics, China's enthusiasm for sports was reignited, leading to a rise in popularity of cafés themed around sports like table tennis, tennis and basketball.
Water shoes (溯溪鞋), a trending fashion footwear for outdoor lifestyle in China
Water shoes have become a fashionable choice for outdoor adventures due to their functionality and stylish design. But will they create a trend as widespread as clogs did?
Standup paddleboarding is trending and brands are tapping into it
Standup paddleboarding is trending this summer, catering to Chinese consumers' desire for personalized experiences in water sports. And brands tapping into the trend are further enhancing its appeal.
How brands are tapping into Paris Olympic Games
The opening ceremony of the Paris Olympics, along with other parts of the Games, hasn’t been without controversy, but Chinese brands like Yili, HEYTEA and Kuaishou have capitalized on the interest of the spectacle to launch impressive marketing campaigns.
6 outdoor gear trends in China
Extreme-sport specific cosmetics, tents for pets, outdoor coffee gear and urban sports are just some of the outdoor industry trends China Skinny identified at the ISPO 2024