Despite foreign brands generally being perceived as safer in China, they often squander this advantage by failing to localise and understand the ecosystem and cultural nuances

Instead of chasing scale through aggressive franchising or racing to the bottom with price wars, Honeymoon and Ah-Ma Handmade are playing the long game: building brands rooted in culture, craftsmanship, and emotional connection

Hyper-local regional specialities are becoming increasingly popular in China based on their grassroots authenticity and uniqueness, presenting valuable lessons for foreign brands

From adapting flavours to creating viral moments, Oreo has continually evolved to meet the changing tastes and lifestyles of Chinese consumers, transforming the foreign brand into a household favourite.

Moncler invested $28 million in the one-day "The City of Genius" event in Shanghai, blending global vision with local creative culture. For foreign luxury brands, the Chinese market remains unparalleled, and Moncler’s showcase sets a powerful example of how to captivate and inspire younger Chinese consumers.

Size matters in the China market, but many foreign brands still miss the memo. Size preferences are notably different in China from Western markets across many categories, here are some reasons why...

Chongqing pipped Guangzhou as China's forth biggest city economy. The megacity presents significant opportunities, but it requires marketing localised for the for the city's unique consumers and environment

Thai milk tea has successfully carved out a niche in China’s ever-evolving milk tea market. Despite its high sugar and milk content, how does it manage to stand out in an increasingly health-conscious market? Read on to find out more…

Most western brands are only scratching the surface when localising for China, missing opportunities such as creating China-relevant occasions or appealing to Chinese senses. Here are six areas to provide inspiration

H&M has come back from being ‘cancelled’ in China, to investing in its China Design Hub to be closer to consumers. This is a wise move, not just to understand the local market, but also its competitors who are taking share globally