Infographic: China's Lucrative Post-90s Segment - How, What, Where and Who Online

Post-90s are now the biggest age group online in China and a significant spender. Yet they are unlike any other demographic in the market. The infographic below highlights the segment's online preferences and behaviours to shed light into what pushes their buttons and where to push them.

China Post-90s consumers infographic

China's post-90s online use

China's Post-90s Online Behaviour

Online China Post 90s infographic

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Are Top Tier Chinese KOLs Refusing to Take on Foreign Brands Based on Country of Origin?