Top Selling Brands for Singles' Day 2021

Although there is no question about the rise of domestic brands, Chinese still love buying foreign goods. The current supply chain and logistics challenges, coupled with longer China customs clearances, did no favours for many foreign brands at this year's Singles' Day festival. With supply constraints hurting businesses worldwide, numerous brands tiered-back promotions.

These challenges, coupled with rising geopolitical challenges and increasingly savvy Chinese brands, still saw well-marketed foreign brands topping their categories during the world's biggest shopping festival this year. Below are the top-selling brands across major categories during the 11 day festival:

Alibaba

Skincare

1. Estèe Lauder

2. L'Oréal

3. Lancôme

4. The history of Whoo

5. Shiseido

 Makeup

1. YSL

2. Estèe Lauder

3. Giorgio Armani

4. 3CE

5. Perfect Diary

 Bodycare

1. Safeguard

2. Lux

3. Dove

4. KUYUTA

5. Walch

 Haircare

1. Pantene

2. Head & Shoulders

3. VS

4. Rejoice

5. Clear

 Sports

1. Nike

2. Adidas

3. FILA

4. Anta

5. Li Ning

 Smartphones

1. Apple

2. Xiaomi

3. Huawei

4. Vivo/iQOO

5. HONOR

 Headphones

1. Apple

2. Sony

3. BOSE

4. Sennheiser

5. Beats

 Cameras & Lenses

1. Canon

2. Sony

3. Fujifilm

4. Nikon

5. GoPro

 Fast Food Vouchers

1. KFC

2. Starbucks

3. McDonalds

4. Häagen-Dazs

5. Pizza Hutt 

JD

Beauty

1. L'Oréal

2. Estèe Lauder

3. Lancôme

4. SK-II

5. OLAY

 Bodycare

1. Safeguard

2. Lux

3. KUYUTA

4. ACCEN

5. Dove

 Haircare

1. Head & Shoulders

2. Clear

3. Rejoice

4. Pantene

5. VS

 Smartphones

1. Apple

2. Xiaomi

3. HONOR

4. HUAWEI

5. iQOO

6. HONOR

 Headphones

1. Sony

2. HUAWEI

3. JBL

4. Sennheiser

5. Edifier

 Cameras & Lenses

1. Sony

2. Canon

3. Nikon

4. Fujifilm

5. SIGMA

 TVs

1. Mi

2. Hisense

3. TCL

4. Skyworth

5. Sony

 Fresh

1. Mengniu

2. Perennial

3. Wanchai Ferry

4. DQY

5. Milkground

 Toys

1. LEGO

2. Fisher

3. Bioks

4. Babycare

5. Transformers