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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Top 5 Marketing Lessons from China March 2025
A concise yet holistic summary of March 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.
China’s senior influencer boom: a new opportunity for foreign brands
Elderly influencers provide a counter-narrative to China’s intense work culture, proving that seniors can live life on their own terms, which is proving endearing to young Chinese consumers often labelled as “fragile youth”
Top 5 China marketing lessons from October 2024
China Skinny’s review of key marketing trends and lessons we observed over the month of October 2024.
The changing ways of reaching China’s ballooning senior population
China's seniors are one of the most anticipated demographics, yet one of the least tapped by foreign brands. Preferences, behaviour and influences are all changing, helping to make them more accessible for foreign brands