Traditionally, yoghurt has been seen as a symbol of purity, health, and deliciousness. But what would happen if we blended it with the flavours of some famous regional Chinese cuisines?

Founded in 2017, M Stand has continually evolved with its unique aesthetic and comprehensive innovations, positioning itself as more of a lifestyle brand than a coffee chain.

In mid-August, HEYTEA announced the launch of the "caffeine traffic light", disclosing the caffeine content of their fresh drinks. This approach helps consumers better manage their daily caffeine intake, raises the competitive standard within the milk tea industry and symbolises the need for personalisation to needs.

Ye, the artist formerly known as Kanye West, returned to Haikou, China, after 16 years, with fans endeared by Ye's fashion as much as his music. The whole city got behind the concert, ensuring fans had an all-encompassing Ye experience during their visit to the tropical island.

In China's new first-tier, second-tier, and third-tier cities, there's a craft beer chain called "Fu Lu Jia." The brand primarily targets the budget consumer market, with an operating model and pricing structure very similar to many tea drink brands in China. It has already opened over 130 locations. The evolution of craft beer poses some interesting questions about medium-term trends.

Chinese herbal bread combines traditional Chinese medicinal ingredients with Western breadmaking techniques. While its appearance is similar to regular bread, its recipe draws from familiar traditional Chinese medicine ingredients known to young people in China. Coupled with carefully crafted marketing messages, many young individuals feel that consuming this bread can alleviate "health anxiety."

In recent years, Shanghai's low-altitude economy has been rapidly commercializing, driven by successful developments in composite materials, a strong talent pool, and an expanding range of application scenarios presenting opportunities for travellers and brands alike.

With the Mid-Autumn Festival approaching, mooncakes—an essential traditional treat—are once again showcasing innovative and exciting variations. This round up of intriguing and unusual mooncakes may provide inspiration for product development beyond the traditional treat!

On September 10, 2024, Apple and Huawei held events on the same day to unveil their flagship products: the iPhone 16 series and the Mate XT Master Series. The impressive presentations left people in awe and suggested that the battle for high-end smartphones in China might just be getting started.

With the advancement of AI, many industries have successfully reduced costs and increased efficiency, and the food & beverage sector has seen the emergence of many innovative and data-driven products. However, are AI-developed foods really as good as we imagine yet?

Durian-related food and drinks are currently getting a lot of attention on Chinese social media. Here are some examples of how brands and restaurants are incorporating durian into their offerings

Earlier this month, China's leading chain coffee brand, Luckin, launched a new crossover product called Light Jasmine milk tea. Due to its striking similarities with CHAGEE's signature product, bóyájuéxián, many netizens believe Luckin is essentially "replicating" it.

On August 20, the game Black Myth: Wukong officially launched. As China’s first 3A title, it has not only taken the Chinese gaming industry, social media, and stock market by storm, but has also gained worldwide attention.

Over the past two years, many young Chinese thrill-seekers have taken a liking to via ferrata, a climbing activity that requires less experience while offering more spectacular scenery. It allows climbers to experience the thrill of "leaping like a crane" on steep mountain peaks, akin to ancient Chinese martial arts heroes, combining danger with allure.

Chinese movie theatres live-streamed the Olympics’ opening ceremony and events for the first time, filling up with young people captivated by the experience

As competition in the Chinese dining market intensifies once again, a number of low- and mid-range brands are directly writing their prices on their storefronts. Although this move is direct, the results have seen brands begin to imitate this set of marketing methods.

As mental health issues such as work stress, unemployment and poverty continue to come to the fore, more and more young Chinese are pursuing emotional healing.

Chinese consumers generally prefer smaller formats, but this summer is seeing a slew of giant gulps for everything from watermelon juice to ice coffee, meeting consumers needs for different occasions