Xianyu has evolved from a second-hand marketplace into a hub for youth culture, side hustles, and digital innovation, offering valuable insights for foreign brands in China

Blind boxes are trending in China. Supermarket blind boxes were one of the big sellers at this month's 11-11 shopping festival, with everything from beer to baby diapers mystery boxes popular. Here’s why it makes so much sense.

Durian-related food and drinks are currently getting a lot of attention on Chinese social media. Here are some examples of how brands and restaurants are incorporating durian into their offerings

On August 20, the game Black Myth: Wukong officially launched. As China’s first 3A title, it has not only taken the Chinese gaming industry, social media, and stock market by storm, but has also gained worldwide attention.

Over the past two years, many young Chinese thrill-seekers have taken a liking to via ferrata, a climbing activity that requires less experience while offering more spectacular scenery. It allows climbers to experience the thrill of "leaping like a crane" on steep mountain peaks, akin to ancient Chinese martial arts heroes, combining danger with allure.

Will costly Gelato take the ice cream brand throne this summer following Chicecreams falling out of favour with consumers?

Chinese consumers are some of the world’s most passionate lovers of food, celebrating the new and novel as well as the traditional. Some of the latest trends are straight out of Willy Wonka’s playbook

This year’s Dragon Boat Festival has seen zongzi makers, consumers, brand gifts and AI-folk all innovate new and special zongzi

China Skinny walked through every hall of the exhibition and identified six big trends that are applicable to China’s dynamic food and beverage category

We walked the floor at the 2024 China Beauty Expo and identified trends which are relevant for beauty brands and brands in other categories in China

Recently, it seems everyone has been trying to make a British man's 'dry lunch.’ Hard to believe it didn’t catch on sooner!

A simple, but fun and wacky AI-photo filter has taken off in China, illustrating the opportunities of AI-generated content for marketers

Nienie stress release toys have become hot property with China’s youth with good reason, but they aren’t without their complaints

25 years after its original release, Nokia’s 3210 is again making waves with trendy youth in China

China’s consumer data points to some interesting developments that will impact tourism behaviour internationally

Flea markets have become trendy hot spots in Shanghai, with some tapping into the rise of pre-loved goods. From tranquil forest-themed to hidden gems, here are some of our favourite flea markets in the city

Chinese students in the U.S. taken by its popularity in North America, coupled with effective positioning, collabs and KOLs in China has made this fashion accessory a must-have with middle class Chinese women

Young Chinese tourists are developing distinct travelling traits as the post-Covid rush ends and they find their travel groove