Instead of chasing scale through aggressive franchising or racing to the bottom with price wars, Honeymoon and Ah-Ma Handmade are playing the long game: building brands rooted in culture, craftsmanship, and emotional connection

Robots are coming to China and will likely be the next big addition to the marketing mix

Longchamp grew 20% last year while other luxury brands struggled. It did so by building its brand around its products, and by building immersive, seasonal experiences

POPMART's Labubu's popup in London's Harrod's is symbolic of increasingly global Chinese brands, and the plenty of lessons that come from them

Here are the eight pillars in Beijing’s plan to boost consumption in China

This could quite possibly be our favourite marketing campaign in China yet, transitioning a cough medicine brand into a fashion powerhouse, incorporating user generated content, community and corporate welfare

While fewer babies are being born, today’s parents are making more conscious spending decisions - investing in their child’s health, education, and well-being seeing many child-related categories grow

From its roots in TCM to the playful emergence of Poop Map, China’s evolving attitude toward bowel health demonstrates an openness to blending ancient wisdom with modern tech-savvy trends

Xianyu has evolved from a second-hand marketplace into a hub for youth culture, side hustles, and digital innovation, offering valuable insights for foreign brands in China

Two of China's fastest growing categories - pets and TCM - are converging, creating a booming niche category that provides hints for other convergence opportunities in China

Conversations are likely to be a little different for many young Chinese returning home for their Chinese New Year holiday

AI has become an integrated tool for marketing in China 2025, making marketing easier at a surface level, but harder than it has ever been before. How do brands utilise AI to stand out?

From adapting flavours to creating viral moments, Oreo has continually evolved to meet the changing tastes and lifestyles of Chinese consumers, transforming the foreign brand into a household favourite.

With every major app in China integrating social, e-commerce, entertainment, livestreaming, and video into their suite, what sets RED apart as a marketing channel for brands?

Chinese sanitary pad brands face backlash over misleading lengths and pH standards akin to tablecloths, sparking consumer boycotts and calls for reform. The willingness to talk about once-taboo products shows a new era of consumer pushback and could provide advantages for cross border products

How are China's blind box phenomenon and innovative product strategies are reshaping consumer behavior? Learn how brands can stay relevant in China's fast-paced market with creative, cost-effective approaches to meet evolving demand.

A softening ad spend market in China reveals some changes in priorities across online platforms and shifts in spending from major categories

Social media feeds increasing filled with “rough life” posts, alongside the popularity of more authentic retail spaces are just two examples of how Chinese consumers are seeking more real, less polished marketing