WeChat has been the quiet achiever of China’s online platforms. Despite the hype of Douyin and RED, the value of goods sold on WeChat reportedly doubled last year

WeChat has further enhanced its status as the ‘everything-app’. What's the new gifts function all about and what does it mean for you?

Elon Musk is looking to develop Twitter/X into a China-style superapp. Looking at the way China’s apps are evolving, he’s got plenty of examples to choose from, which should factor in China marketing strategies

It wasn't long ago when every marketer in China was talking about ecommerce. Alibaba and JD battled it out for supremacy, and then another challenger, Pinduoduo, came from nowhere, and it became a three-horse race.Whilst the traditional ecommerce platforms still dominate online sales in China, the new world of livestreaming, KOLs and social commerce has dominated marketing forums over the past few years.

Andy Lau is one of Greater China's most celebrated and distinguished actors, singer-songwriters and film producers. The 60-year old Hong Konger has acted in more than 160 films, while maintaining a successful singing career. Hundreds of awards have borne his name - more than any other male Cantopop star.

Recent security concerns with WeChat is likely to see B2B comms change to alternative channels in China

Foreign and domestic brands in China are increasingly employing marketing initiatives beyond price promotions to ensure long term ROI

There are some staggering numbers highlighting the tough life for kids in China, all contributing to lowering fertility rates

Here's how and why bricks-and-mortar retail experiences can surpass the experience consumers get shopping on a smartphone

Community Group Buying is shaking up grocery shopping in China with the big tech firms all investing heavily, providing lessons for marketers

Happy Niu Year! For our readers who had a break, we hope it was great.Digital platforms have long been more advanced and deeply entrenched in Chinese lives than anywhere. Back in 2017, for every dollar that American consumers spent on mobile payments, Chinese consumers shelled out $250. China's ecommerce market is the largest and most dynamic in the world. 22% of consumers globally are likely to buy groceries online, whereas 59% of Chinese do. While livestreaming is barely visible in most markets, 388 million Chinese viewed it in December, with more than two-thirds making a purchase.

Despite increasing geopolitical tensions, rising nationalism and Covid fears, imports of consumer goods grew 8.2% in China last year. Sales of domestic goods contracted 3.9%. Chinese consumers' historic pursuit for beauty helped see imported cosmetics as one of the biggest drivers of this growth, with their value rising over 30% according to China's Ministry of Commerce (MOFCOM) figures published last week.The strong growth in cosmetics imports further reinforces the attractiveness of foreign skincare brands, and is well timed to coincide with the launch of the China Skinny Skincare Tracker.

Excellent Singles' Day and Q3 results won't be enough to cancel out draft antitrust legislation for China's big tech firms.

Tomorrow is the night that Chinese believe the full moon is at its brightest, shining on farmers for the mid-Autumn harvest. To celebrate, many of China’s 1.4 billion people will have hung lanterns and gifted sweet mooncakes filled with red-bean or lotus-seed paste. It is also the beginning of the much-anticipated 8-day national holiday.

WeChat mini programs have been jewel in the WeChat crown over the past few years, as the only major segment of WeChat seeing strong growth in usage and users. Savvy brands have understood behaviour and trends on the platform and developed mini apps that met those needs. The infographic below highlights some key takeaways for brands to help them understand China’s mini program usage.

The coronavirus is likely to change the face of retail the world over. Brick & mortar retailers have taken the double-hit of falling consumer spending, and a pivot to ecommerce as consumers seek to minimise their risk of infection in public spaces.

Search data from Trip.com (Ctrip) indicates how little Chinese travellers are paying attention to overseas destinations at present. While domestic tourist is close to where it was by traveller numbers in both hotels and on airplanes, it is likely to be some time before international tourism returns back to where it was pre-covid.

The global pandemic has brought about much soul searching. Lockdowns and general uncertainty has given consumers around the world the impetus to reflect on what is important to them. This reflection has been echoed by businesses and we have even seen this at a government level in some countries.