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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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What Labubu at Harrods means for foreign brands: lessons from a Chinese toy powerhouse going global
POPMART's Labubu's popup in London's Harrod's is symbolic of increasingly global Chinese brands, and the plenty of lessons that come from them
MINISO LAND on Shanghai Nanjing Road opens up a new chapter for MINISO‘s brand positioning
MINISO has launched MINISO LAND, attracting massive crowds. Its first global “IP theme park-style” flagship blends globally- known IPs into an immersive shopping experience.
Creating rituals and occasions to win over Chinese consumers
The runaway growth of China's collectable toy market hasn't just stemmed from the toys themselves, but the ritual and occasion of the purchase journey - Jellycat's pop up cafe is case in point
Emotional value triumphs: inside Jellycat Café pop-up in Shanghai
Jellycat CAFÉ has taken Shanghai by storm with its limited-time pop-up. Exclusive plush toys and immersive packaging performances highlight Jellycat's unique blend of emotional value and playful creativity.
Exploring the bag charm craze: from plush toys to fashion statements
More and more Chinese youth are showing their personality by pairing their bags with cute bag hangings.
Chinese youth squeeze stress away with 'nienie' toys, another rising business for emotional value
Nienie stress release toys have become hot property with China’s youth with good reason, but they aren’t without their complaints