Mixue has surpassed Starbucks and McDonald's to become the world's largest fast food chain. As the details illustrate, it wasn't by accident. The company's record-breaking IPO looks set to fund its next round of expansion

China's consumer landscape is increasingly divergent. Lower-tier cities are rebounding faster and showing greater resilience than first- and second-tier cities. While large catering businesses struggle, smaller restaurants thrive. How can brands understand these diverging trends and their implications? Read on to find out more.

A number of high-end restaurants in China have closed or cut prices to stay afloat in the fierce dining market. However, we're seeing restaurants that blend dining with immersive experiences dining popular among young consumers, without lowering prices. Even without supply chain or scale advantages, these places are gaining a distinct competitive edge.

Guizhou sour soup hotpot is captivating Chinese consumers’ taste buds this summer. It’s as visually appealing as it is unique, with a distinctive blend of both sour and spicy flavours. Check it out to find more about its recipe for success in China's competitive hotpot market.

As competition in the Chinese dining market intensifies once again, a number of low- and mid-range brands are directly writing their prices on their storefronts. Although this move is direct, the results have seen brands begin to imitate this set of marketing methods.

Traditional supermarket chains in China are struggling due to the intense competition from e-commerce. As consumer shopping and dining habits shift, these supermarkets are turning to in-store dining areas or large canteens to stay in business.

This spring, many upscale dining brands have started offering breakfast options, aiming to attract more customers by expanding their business lines.

Is tufting going to be the next big thing for Chinese consumers? Haidilao in Hangzhou thinks it could be