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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Why it’s looking better for foreign IP in China
Just as foreign brands often overlook brand protection in China, BYD has done it in the West. Yet in China, the channels to product brand IP have never been better
China’s latest food scandal will change consumer behaviour
China's eatable oil scandal will impact Chinese consumers' perceptions of local food and beverage brands, and cause wider impacts - even for foreign brands
2024 is the year AI becomes mainstream in China marketing
Incorporating AI into marketing is now so accessible in China, with plenty of examples of brands using it to engage more with customers and ultimately increase sales - some of the most successful approaches are surprising
The Future of Livestreaming in China
Livestreaming has been in the spotlight for this year’s Singles’ Day and continues to grow, but it is also evolving, with signs that further regulation could be on the cards