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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Beyond trust: how foreign brands can truly connect in China
Despite foreign brands generally being perceived as safer in China, they often squander this advantage by failing to localise and understand the ecosystem and cultural nuances
Stretching and remoulding the traditional 4-Ps of marketing in China
Too many Chinese marketing strategies revolve around expensive KOLs and livestreamers, but brands are increasingly getting lower-cost cut through with clever and creative initiatives
The taste of independence: new products and marketing tapping into the solo dining trend
China’s 240 million singletons are increasingly embracing the self-care routine of solo dining. Here are some new products and marketing initiatives tapping into this trend.
China’s new plant-based milk chapter: emerging rice milk (infused) products
As oat milk’s popularity fades in China, rice milk appears to be the next cab to fill the plant-based gap, with the familiarity and versatility of rice milk being combined with big health claims