Luxury brands such as Burberry, Gucci, and Armani are selling heavily-reduced products at bulk warehouse Sam's Club - what does it mean for the brands?

Longchamp grew 20% last year while other luxury brands struggled. It did so by building its brand around its products, and by building immersive, seasonal experiences

With local competitors mastering manufacturing efficiency and aggressive pricing, foreign brands have wrestled with the challenge to remain relevant without succumbing to the price war. Heytea provides some valuable lessons for maintaining premium positioning

A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.

A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.

Moncler invested $28 million in the one-day "The City of Genius" event in Shanghai, blending global vision with local creative culture. For foreign luxury brands, the Chinese market remains unparalleled, and Moncler’s showcase sets a powerful example of how to captivate and inspire younger Chinese consumers.

Luxury consumer behaviour in China is returning to pre-pandemic traits.

There are 430 million automobiles in China, almost all belonging to affluent consumers that can be reached through smart marketing strategies

It wasn't long ago when every marketer in China was talking about ecommerce. Alibaba and JD battled it out for supremacy, and then another challenger, Pinduoduo, came from nowhere, and it became a three-horse race.Whilst the traditional ecommerce platforms still dominate online sales in China, the new world of livestreaming, KOLs and social commerce has dominated marketing forums over the past few years.

Last week saw millions of Chinese kids take the gruelling Gaokao. The average 31 hours a week spent doing homework and extracurricular classes from the age of three, have largely been to prepare for the notorious 9-hour exam which determines the university they get into. Many consider the Gaokao scores to shape the trajectory of their lives.

Andy Lau is one of Greater China's most celebrated and distinguished actors, singer-songwriters and film producers. The 60-year old Hong Konger has acted in more than 160 films, while maintaining a successful singing career. Hundreds of awards have borne his name - more than any other male Cantopop star.

Last month, there were less than half as many celebrity marketing events in China as a year ago according to a report from Shiqu. The events were undoubtedly impacted by the extended tough lockdowns hitting Shanghai and other cities at present. Shanghai hosts a disproportionate number of celebrity events, and Shenzhen, which was locked down last month, is also a primary destination on the events map.

If you're living in a developed country, there's a chance you may have seen a few robots since the pandemic began. In the US, labour shortages, coupled with robots being covid-free has driven the recent adoption of Artificial Intelligence (AI) powered robots for everything from coffee delivery to making fresh, hot pizzas and customised hamburgers in minutes from deep inside a vending machine.

Health has long been one of the most important trends in China. Horrific smog in 2013 drove China-based researchers to conclude that Beijing's pollution made the city almost "uninhabitable for human beings." The soupy air was an unmistakable reminder of the importance of staying healthy. This, coupled with numerous food scandals, more sedentary lifestyles and the lasting Chinese tradition of being proactive about health, brought health further to the fore. That year, health was the number one concern for wealthy Chinese, mirroring findings across many consumer groups in China.

Chinese beauty brands are spending more than 2/3s of revenue on marketing, whereas foreign brands are under half that, and holding strong

Eileen Gu ticks so many boxes - both obvious and not so obvious - which enable her to resonate with Chinese consumers

U.S. studios' share of box office continues to shrink, which may contribute to nationalism in both China and the West

KFC's marketing success and then threatened boycotts provide valuable insights about marketing in China