Elderly influencers provide a counter-narrative to China’s intense work culture, proving that seniors can live life on their own terms, which is proving endearing to young Chinese consumers often labelled as “fragile youth”

As Chinese consumers increasingly prioritize health and wellness, fresh milk and fruit tea brands are stepping up, with HEYTEA standing out prominently. This article explores HEYTEA's health-focused marketing strategies and provides insights for brands looking to cultivate health-oriented perceptions.

New types of bloggers called matchmaking analysts - the Sherlock Holmes of the dating world - are capturing much attention in China’s social media. There are the reasons for their popularity, but also concerns…

Once an old, obscure brand selling posture-correction brace, Babaca has achieved a successful comeback by leveraging celebrity and KOL marketing, but many people question it is a ‘IQ tax'.

Too many Chinese marketing strategies revolve around expensive KOLs and livestreamers, but brands are increasingly getting lower-cost cut through with clever and creative initiatives

Excessive and unsustainable marketing strategies by cashed-up Chinese brands may be coming to an end

It wasn't long ago when every marketer in China was talking about ecommerce. Alibaba and JD battled it out for supremacy, and then another challenger, Pinduoduo, came from nowhere, and it became a three-horse race.Whilst the traditional ecommerce platforms still dominate online sales in China, the new world of livestreaming, KOLs and social commerce has dominated marketing forums over the past few years.

China's tech giants have read the tea leaves from Beijing resulting in pledges of billions to charity, with PDD making the smartest donation

China's fan clubs have become obsessive, and with changing family dynamics are on track to become more so, but Beijing is seeking change

Numbers and dates are regularly used in Chinese marketing because of their symbolism and sounds, but be careful

There are some staggering numbers highlighting the tough life for kids in China, all contributing to lowering fertility rates

It wasn't long ago when doing any daily task in China was a chore. Queues at banks rivalled wait times of popular Disneyland rides, supermarket checkout staff seemed to work in slow motion, and buying a train ticket felt longer than the journey itself. Then, almost overnight, day-to-day activities in China became some of the most convenient on the planet.

One of the giveaways of a newbie to China is the bafflement about being unable to access Google, Facebook, Youtube, Instagram and Twitter – unless they’re chewing through their data roaming quotas or have planned ahead with a VPN. It quickly becomes apparent that China’s digital ecosystem is unlike anywhere else in the world.

In October 2015, China announced plans that it would be abolishing its one-child policy the following year, in hope of rebalancing its top-heavy population which is expected to see 500 million folk aged over 60 by 2050. The announcement, coupled with the earlier one-child policy changes, had brands selling everything from infant formula to educational toys readjusting their sales forecasts north. Even Disney invested an additional $800 million in the construction of the Shanghai Disney Resort to add extra capacity to account for the fertility spike.

Fancy a tonic favoured by Chinese emperors that cures painful joints, frail kidneys, and weakness and anemia in women? Or how about a milk beverage that will enlarge your breasts from an A-cup to a D? Perhaps a coconut drink that whitens your skin and will make you more buxom?

What caught our eye in the build-up to this Chinese New Year is not the nearly-3 billion trips to be made via China’s transport system, not the thousands of ways to make pigs cuter including carving one into a watermelon, but the NBA’s pick for its Chinese New Year ambassador: 20 year old boy band member Cai Xukun from the group Nine Percent.