POPMART's Labubu's popup in London's Harrod's is symbolic of increasingly global Chinese brands, and the plenty of lessons that come from them

A Harper’s Bazaar campaign featuring hotpot CEOs is a testament to the power of blending fashion, culture, and business leadership. It not only redefines the role of CEOs in branding but also highlights broader trends in cultural revival, emotional connection, and experiential marketing.

MINISO has launched MINISO LAND, attracting massive crowds. Its first global “IP theme park-style” flagship blends globally- known IPs into an immersive shopping experience.

Wukong is a huge deal in China, not just being the first AAA game and record sales and players, but for its wider impacts on consumer behaviour and branding opportunities

China has an estimated 330 million female gamers, accounting for nearly half of the gaming population. This year, the commercial potential of Otome games—romance simulation games designed for female players—has become evident. Many brands, from food to beauty, have started collaborations with Otome games.

Have you watched the hit TV series The Tale of Rose that premiered this June? High-quality TV series like these offer a fantastic opportunity for brands to achieve their marketing goals in China. Check it out to see how they help brands make an impact.

Today, Chinese youth are enthusiastically exploring local museums. Brands are tapping into this trend by launching museum IP collabs. Check out the interesting McDonald’s case...

To help China’s mental health transition from the taboo-to-talked about, Chinese found cute toons as an effective way to communicate their feelings, and they are now taking off as marketing tools

Gold has become the stylish accessory in China largely due to it's investment potential and popularity with youth from brand collabs such as Harry Potter, Disney and POPMART