Robots are coming to China and will likely be the next big addition to the marketing mix

Mixue is now the largest fast food chain in the world by stores. It hasn’t got there by following the Western outsourcing model, rather building on a structure that takes advantage of China’s unique infrastructure

Blind boxes are redefining value, experience, and ethics in consumption. The intersection of affordability, gamification, and sustainability is a powerful formula that brands can learn from and adapt.

Despite being winter, Naimi's novel fried chicken-looking ice creams are flying out of the chiller. Their success provides many valuable lessons for brands selling in China

From adapting flavours to creating viral moments, Oreo has continually evolved to meet the changing tastes and lifestyles of Chinese consumers, transforming the foreign brand into a household favourite.

Highlights of a study proposing solutions for the evolving landscape of China's consumer market amidst economic uncertainties and shifting consumer behaviours.

As the typically unexciting pharma industry proves, packaging innovation can breathe life into even the most mundane product categories.

How are China's blind box phenomenon and innovative product strategies are reshaping consumer behavior? Learn how brands can stay relevant in China's fast-paced market with creative, cost-effective approaches to meet evolving demand.

Although summer has come to an end in China, the enthusiasm for ice cups remains strong. Coffee ice cubes and fruit-flavoured ice ball cups have further encouraged people to explore DIY mixers and enhance their beverage experiences.

Traditionally, yoghurt has been seen as a symbol of purity, health, and deliciousness. But what would happen if we blended it with the flavours of some famous regional Chinese cuisines?

Founded in 2017, M Stand has continually evolved with its unique aesthetic and comprehensive innovations, positioning itself as more of a lifestyle brand than a coffee chain.

On September 10, 2024, Apple and Huawei held events on the same day to unveil their flagship products: the iPhone 16 series and the Mate XT Master Series. The impressive presentations left people in awe and suggested that the battle for high-end smartphones in China might just be getting started.

You can now book an at-home milk tea service! In Chengdu and Suzhou, some milk tea shops are launching this new service. What is driving the popularity of this new service?

This summer, the combination of mint and chocolate has become a trending flavour in China following its popularity in other countries. Various brands are introducing mint chocolate-flavoured products in drinks, ice cream, bakery and cakes.

What US policy decisions will do for the innovation and competitiveness of its auto industry and carbon emissions, based on feedback from industry leaders

Innovations of the distinctly Chinese tangyuans provide inspiration and ideas for food & beverage brands spanning most categories

Years ago, China’s sprawling network of street-noodle vendors began utilising the curious new commerce features of an app called WeChat.

Education is a major concern for Chinese parents who are eager to see their child excel in multiple disciplines. From an early age on, kids in China are attending English classes, practice calligraphy and learn instruments in order to be able to compete with millions of others. It is a rigid system that focuses on theories and teacher-centred learning with the primary goal being the big exams for the next higher school level such as the university admission exam gaokao. The pressure on the 9 million attendees is enormous with schools installing anti-suicide barriers to prevent students from taking their lives ahead of the exam.