Elderly influencers provide a counter-narrative to China’s intense work culture, proving that seniors can live life on their own terms, which is proving endearing to young Chinese consumers often labelled as “fragile youth”

A Harper’s Bazaar campaign featuring hotpot CEOs is a testament to the power of blending fashion, culture, and business leadership. It not only redefines the role of CEOs in branding but also highlights broader trends in cultural revival, emotional connection, and experiential marketing.

New types of bloggers called matchmaking analysts - the Sherlock Holmes of the dating world - are capturing much attention in China’s social media. There are the reasons for their popularity, but also concerns…

With the explosive popularity of Jay Chou's Carnival Tour, his impersonators have also started their own live tours with super-expensive VIP tickets almost sold out

Zhou Guanyu, China’s first ever F1 driver is a valuable commodity for brands in China, including lululemon, McDonald’s, Puma, Dior, Hennessy and HSBC

AI influencers are shifting hefty sales volumes n Douyin, but on close inspection there are some tell-tale signs that they are not real people

In a country where more than 500 new products launch every day, celebrities can help your brand get noticed in China. They can also give your products credibility, when many other goods go untrusted.

Chai Jing and team, take a bow. Under The Dome was a bold, brave, well researched and magnificently delivered documentary that pulled out all the artillery in the war against China’s deadly pollution. Whilst it follows a similar mould to Al Gore’s An Inconvenient Truth, Chai’s 104 minute film is rawer, harder to dispute and much closer to home, and will hopefully make a similar impact on driving awareness and action.

As Chinese consumers are becoming more sophisticated, so are their diets. Increasing awareness of healthy living and food safety issues, coupled with rising affluence is making Chinese more particular about what they eat.

It will be interesting to see how the Fonterra milk fiasco pans out in China. Not just for those peddling dairy products, or New Zealand businesses trading on the ‘clean green’ brand, but for any businesses operating on scale in China and those whose marketing builds on their country’s image – which makes up a large portion of foreign businesses in China.

If using China’s Weibo makes you hungry, you are not alone. Restaurants in China have been finding great success promoting their swine and noodles on Weibo and are now the most common business-type to have an enterprise account on Sina Weibo.

Although Weibo’s filters catch most inappropriate conversations from Government slander to inappropriate philandering, a search for “性爱” xìng ài effectively meaning the sexual act, displays 7.2 million recent posts

It seems the dominance of men in China’s boardrooms is also reflected on China’s most important communication channel, Sina Weibo. Weibo’s runaway popularity and influence has seen the leading voices on Weibo also become some of the leading voices in China.