Despite foreign brands generally being perceived as safer in China, they often squander this advantage by failing to localise and understand the ecosystem and cultural nuances

Instead of chasing scale through aggressive franchising or racing to the bottom with price wars, Honeymoon and Ah-Ma Handmade are playing the long game: building brands rooted in culture, craftsmanship, and emotional connection

With local competitors mastering manufacturing efficiency and aggressive pricing, foreign brands have wrestled with the challenge to remain relevant without succumbing to the price war. Heytea provides some valuable lessons for maintaining premium positioning

Mixue is now the largest fast food chain in the world by stores. It hasn’t got there by following the Western outsourcing model, rather building on a structure that takes advantage of China’s unique infrastructure

Mixue has surpassed Starbucks and McDonald's to become the world's largest fast food chain. As the details illustrate, it wasn't by accident. The company's record-breaking IPO looks set to fund its next round of expansion

Blind boxes are redefining value, experience, and ethics in consumption. The intersection of affordability, gamification, and sustainability is a powerful formula that brands can learn from and adapt.

Despite being winter, Naimi's novel fried chicken-looking ice creams are flying out of the chiller. Their success provides many valuable lessons for brands selling in China

Photos of supermarkets like Sam’s Club being squeezed with throngs of shoppers in the CNY period

Hyper-local regional specialities are becoming increasingly popular in China based on their grassroots authenticity and uniqueness, presenting valuable lessons for foreign brands

A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.

China's coffee revolution is brewing. From Cotti Coffee's rapid rise to shifting cultural trends, discover why coffee could become China's next daily staple.

We’ve seen a number of companies in China back away from selling branded products to focus on selling commodities, parts or white labels. Based on the nature of the Chinese market, what is the best approach?

From adapting flavours to creating viral moments, Oreo has continually evolved to meet the changing tastes and lifestyles of Chinese consumers, transforming the foreign brand into a household favourite.

Blind boxes are trending in China. Supermarket blind boxes were one of the big sellers at this month's 11-11 shopping festival, with everything from beer to baby diapers mystery boxes popular. Here’s why it makes so much sense.

After spreading over social media, China’s youth have demonstrated their need for community and adventure en masse causing a stir on their 50km group ride

As Chinese consumers increasingly prioritize health and wellness, fresh milk and fruit tea brands are stepping up, with HEYTEA standing out prominently. This article explores HEYTEA's health-focused marketing strategies and provides insights for brands looking to cultivate health-oriented perceptions.

Although summer has come to an end in China, the enthusiasm for ice cups remains strong. Coffee ice cubes and fruit-flavoured ice ball cups have further encouraged people to explore DIY mixers and enhance their beverage experiences.

As new generations redefine what weddings look like, brands are seizing the moment to connect with young couples seeking authenticity and personalization.