A concise yet holistic summary of February 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.

Photos of supermarkets like Sam’s Club being squeezed with throngs of shoppers in the CNY period

China Skinny’s review of key marketing trends and lessons we observed over the month of October 2024.

During this year’s National Day holiday, China saw 765 million domestic trips and ¥700.8 billion ($99b) in spending. As travellers seek deeper cultural connections, “Neo-Chinese night tours” emerged as popular experiences, presenting new growth opportunities for the tourism industry.

With the Mid-Autumn Festival approaching, mooncakes—an essential traditional treat—are once again showcasing innovative and exciting variations. This round up of intriguing and unusual mooncakes may provide inspiration for product development beyond the traditional treat!

As Chinese Valentine's Day, Qixi Festival (七夕节) conveys Chinese-style unique romance between lovers and couples. Check it out to see how brands are embracing this traditional festival in creative ways.

Although wedding numbers in China are tanking, and singles are growing, segments of China’s romantic youth are spending large to find love

China big ecommerce festivals act as a barometer for consumer sentiment, but this year’s 618 also provides wider lessons into what is working with Chinese consumers right now

This year’s Dragon Boat Festival has seen zongzi makers, consumers, brand gifts and AI-folk all innovate new and special zongzi

Alibaba has put together a fun and quirky guide to help foreigners, cats and martians understand 618 better, while also appealing to Chinese consumers

Brands are cleverly tapping into the popularity of Children's Day to reach 'the other children', pets, as well as appealing to adult nostalgia

Innovations of the distinctly Chinese tangyuans provide inspiration and ideas for food & beverage brands spanning most categories