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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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The new wave of regional specialties in China: lessons for foreign brands
Hyper-local regional specialities are becoming increasingly popular in China based on their grassroots authenticity and uniqueness, presenting valuable lessons for foreign brands