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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Top 5 China marketing lessons from October 2024
China Skinny’s review of key marketing trends and lessons we observed over the month of October 2024.
How will Beijing’s stimulus package impact Chinese consumer spending?
Beijing's total package for stimulus this year may be its largest yet in nominal terms, but how will it impact the all-important consumption segment?
Jian Shou Qing (见手青): Yunnan's viral mushroom sensation
The wild Yunnan mushroom "Jian Shou Qing" went viral over summer. Despite its toxicity when undercooked, it's become a social media sensation and a trendy ingredient/flavour where the thrill and novelty, rather than taste, drive its popularity.
China’s latest food scandal will change consumer behaviour
China's eatable oil scandal will impact Chinese consumers' perceptions of local food and beverage brands, and cause wider impacts - even for foreign brands
Infographic: Trump's Effect on Chinese Consumers
One month in office and Trump’s practices remain one of the hot topics on Chinese social media. China Skinny have partnered with Findoout to gain insights into how Trump’s presidency is influencing the Chinese consumer market for American brands.