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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Examples of why localising for Chongqing and other Chinese cities is crucial
Chongqing pipped Guangzhou as China's forth biggest city economy. The megacity presents significant opportunities, but it requires marketing localised for the for the city's unique consumers and environment
6 dimensions to consider for localised marketing in China
Most western brands are only scratching the surface when localising for China, missing opportunities such as creating China-relevant occasions or appealing to Chinese senses. Here are six areas to provide inspiration
Should I launch my new product in Shanghai?
There is talk about most consumption growth in China coming from its smaller cities, but premium foreign brands shouldn't discount wealthier and more sophisticated cities like Shanghai, where 100-150 cups of coffee are consumed a year, versus 12 across China, for example