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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Photos: CNY uber-crowds - supermarkets that look like railway stations
Photos of supermarkets like Sam’s Club being squeezed with throngs of shoppers in the CNY period
Top 5 China Marketing Lessons from January 2025.
A concise yet holistic summary of January 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.
Infographic: Major changes in consumption patterns for 2024 Chinese New Year Spring Festival
Changes in behaviour over the Chinese NY holiday show that foreign brands continue to hold a lot of appeal, even during the most traditional of holidays
Spring Festival Dining: Queues of 3,000; going to war!
“This doesn’t feel like a festival, it feels like a battle!”
Opportunities & trends in the Year of the Dragon
China’s Year of the Dragon is its most auspicious and 2024’s zodiac brings many new trends and opportunities for brands
Trending in China: New Year gift boxes are everywhere - including for our adorable pets!
China’s big retailers including Sam’s Club, Costco and Hema are selling more innovative CNY packaging than ever, but the highlight are pet CNY gift packs aligned to the pet equality culture
Trending in China: Is fast food infiltrating the Chinese New Year Dinner in 2024?
Traditional Chinese New Year feasts are changing reflecting Chinese consumer trends for more convenience
Trending in China: How brands are drawing inspiration from the 'dragon' for 2024 CNY Marketing
These CNY marketing campaigns showcase the effectiveness of integrating traditional culture with modern aesthetics